The Free Publicity Focus Group, a top ranked Internet marketing and publicity firm, recently released a video entitled 'The Best Marketing Strategy Ever?' The video demonstrates how to create Internet marketing success. The video cautions against using outbound marketing strategies in an inbound Internet marketing environment.
"Many Internet marketing approaches," stated Don McCauley, facilitator of FPFG, "fall into one of three categories - advertising, social media approaches or inbound search engine marketing. Of the three, inbound search engine marketing likely holds the most value for small businesses or those marketing individual products. Content marketing has become the dominant strategic approach used today. Searchers in the buying cycle demand pertinent information in the decision-making phase. Search engine marketing presents the best opportunity to present that information in powerful ways. Most people do not look to advertising or social media to provide the information needed to make a purchasing decision"
The Free Publicity Focus Group offers marketing consulting services to authors and publishers, small business and service business clients. The company specializes in marketing strategy development. The range of specific services includes search engine marketing, search engine optimization, Internet marketing and publicity and a host of other services that assist companies and individuals in the implementation of marketing strategies that produce results.
"Content driven, search engine marketing approaches are not new of course," McCauley continued, "but the takeaway point here is that this marketing approach will not fade away or end up as yet another fad. Content marketing is a complete transformation of the marketing model. It's here to stay. Those who hope to achieve a high level of success will need to implement this type of strategy or risk failure."
The company offers no charge ebooks, reports and video training at the Free Publicity Focus Group website. These can be downloaded and put to use immediately by those hoping to create success by utilizing proven, common sense marketing methods, tools and strategies.
Don McCauley is available for media interview and can be reached using the information below. More information is available at the website. More information is available at no charge at the group's website. 'The Best Marketing Strategy Ever?' video can be viewed at the company blog at http://www.FreePublicityGroup.com/blog.
Profile:
Don McCauley is a marketing strategist with over 30 years of experience. He helps individuals, small businesses, authors and service professionals create low cost and no cost publicity and marketing campaigns to increase sales. The primary goal is to demonstrate how anyone can develop an effective marketing and publicity campaign for little or no money. This is accomplished by utilizing cutting edge strategic marketing and publicity resources. He serves as facilitator of the Free Publicity Focus Group. He is the co-founder of 'Book Marketing - The Authors Marketing Powerhouse', and serves as host for several of 'The Authors Show' radio programs.
Contact:
Don McCauley
Free Publicity Focus Group
http://www.freepublicitygroup.com
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