How People Buy Books Today - New Book Marketing Training Segment Released By FPFG

The new segment is the eighth in a series of training segments released at no charge for authors, self-published authors and publishers

In a recent training segment entitled ‘Book Marketing: How People Buy Books Today’, Don McCauley states that inbound marketing strategies can prove to be the most powerful methods for creating new and ongoing sales for authors of books. Inbound marketing requires a different approach to create success. but is the key concept in understanding how and why people buy books in today’s book marketing model.

“The key to success,” McCauley stated, “lies in the strategy used to create awareness of a particular work within a targeted group of potential buyers.”

In the training segment he clearly demonstrates that inbound strategies are key to getting in front of that slice of the target market that has already made a purchasing decision.

But the primary reason many authors fail in regards to their book marketing efforts McCauley believes lies in the overall book marketing strategy employed.

“The old school, ‘yell, tell and sell’ push marketing approach,” McCauley stated, “usually takes a very long time, a lot of effort and a good deal of luck to create success. Using that strategy the seller ends up chasing buyers, hoping to find those who might want to buy. The days of the interruptive, intrusive, outbound advertising style message are gone. And they clearly do not work.”

Other segments in the book marketing series include:

Segment 1 - How To Get In Front Of Your Target Buyers
Segment 2 - The Most Powerful Book Marketing Strategy
Segment 3 - 5 Reasons Why Your Book Marketing Plan Is Not Working
Segment 4 - How To Get In Front Of Book Buyers
Segment 5 - Book Marketing For Self Published Authors
Segment 6 - How To Create Word Of Mouth
Segment 7 - Calls To Action For Author Websites

Don McCauley is available for media interviews and can be reached using the information below or by email at don@freepublicitygroup.com. More information is available at the FPFG site at http://www.FreePublicityGroup.com/blog.

About The Free Publicity Focus Group:

The Free Publicity Focus Group is a full service, results focused marketing and publicity agency. Services provided include marketing strategy development, Internet publicity planning and implementation, targeted search engine optimization, strategic social media marketing, content marketing, email marketing and traditional media outreach. FPFG also develops websites, audio and video marketing tools, teleseminars and webinars.

Don McCauley of the Free Publicity Focus Group is a marketing strategist with over 30 years of experience. He helps individuals, small businesses and professionals create low cost publicity and marketing campaigns to increase sales. He is an author and currently writes for regional and national print and electronic publications. He serves as host of The Authors Show radio program. He is an Inbound Marketing Certified Professional and is a member of the Internet Marketing Association. He is the co-founder of Book Marketing, a site for all things related to marketing books.

Contact:

Don McCauley
Free Publicity Focus Group
http://www.freepublicitygroup.com
don@freepublicitygroup.com

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How To Create Word Of Mouth For Authors - New Book Marketing Training Segment Released By FPFG

The new segment is the sixth in a series of training segments released at no charge for authors, self-published authors and publishers

In a recent training segment entitled ‘Book Marketing: How To Create Word Of Mouth’, Don McCauley states that word of mouth is one of the most powerful methods of creating new and ongoing sales for authors of books. Creating word of mouth is a challenge for many authors, especially in today’s book marketing model.

“The key to success,” McCauley stated, “lies in the strategy used to create word of mouth and in the implementation of methods to maintain the momentum of a word of mouth marketing campaign.”

In the training segment he clearly demonstrates that word of mouth marketing is a dedicated component of a book marketing strategy. It is not social media marketing, testimonials or reviews. A word of mouth marketing strategy must begin with buyers.

“Social media contacts,” McCauley stated, “are generally not yet buyers. Though we can create conversations around a book or topic, it’s not likely we can create much real word of mouth unless all of our social media contacts are buyers of the book. How can someone possibly recommend a book with any credibility at all if they have not read the book? And while testimonials and reviews could be said to be a form of word of mouth, these are much more indirect, as there is really no incentive in place for these readers or reviewers to ‘spread the word’ to their list of contacts.”

But the primary reason many authors fail in regards to their book marketing efforts McCauley believes lies in the overall book marketing strategy employed.

“The old school, ‘yell, tell and sell’ push marketing approach,” McCauley stated, “usually takes a very long time, a lot of effort and a good deal of luck to create success. Using that strategy the seller ends up chasing buyers, hoping to find those who might want to buy. The days of the interruptive, intrusive, outbound advertising style message are gone.”

Other segments in the book marketing series include:

Segment 1 - How To Get In Front Of Your Target Buyers
Segment 2 - The Most Powerful Book Marketing Strategy
Segment 3 - 5 Reasons Why Your Book Marketing Plan Is Not Working
Segment 4 - How To Get In Front Of Book Buyers
Segment 5 - Book Marketing For Self Published Authors


Don McCauley is available for media interviews and can be reached using the information below or by email at don@freepublicitygroup.com. More information is available at the FPFG site at http://www.FreePublicityGroup.com/blog.

About The Free Publicity Focus Group:

The Free Publicity Focus Group is a full service, results focused marketing and publicity agency. Services provided include marketing strategy development, Internet publicity planning and implementation, targeted search engine optimization, strategic social media marketing, content marketing, email marketing and traditional media outreach. FPFG also develops websites, audio and video marketing tools, teleseminars and webinars.

Don McCauley of the Free Publicity Focus Group is a marketing strategist with over 30 years of experience. He helps individuals, small businesses and professionals create low cost publicity and marketing campaigns to increase sales. He is an author and currently writes for regional and national print and electronic publications. He serves as host of The Authors Show radio program. He is an Inbound Marketing Certified Professional and is a member of the Internet Marketing Association. He is the co-founder of Book Marketing, a site for all things related to marketing books.

Contact:

Don McCauley
Free Publicity Focus Group
http://www.freepublicitygroup.com
don@freepublicitygroup.com

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Dr. Barbara Becker Holstein Interviews Marketing Strategist Don McCauley For 'Authors And Technology' Site

'Authors and Technology', headed up by Dr. Barbara Becker Holstein, serves to bring authors together with technology and to provide training and tools for those who can benefit from using technology both now and in the future. The new interview, centering on marketing strategies for authors, is now featured on the Authors And Technology site

Dr. Barbara Becker Holstein, founder of ‘Authors And Technology’, recently interviewed marketing strategist Don McCauley, facilitator of the Free Publicity Focus Group. The interview centered around how authors can more effectively get in front of their target audiences.

Dr. Holstein believes that using technology such as Skype, teleseminars, chat or webinars to bring authors into libraries, schools, and book clubs, even if thousands of miles away, opens the world up in amazing ways. However, many people do not understand how to use technology to accomplish this and so, for many, that opportunity can be lost. Dr. Holstein created 'Authors And Technology' to help authors gain the knowledge and skills to take advantage of these opportunities.

For a child in a classroom, a simple Skype session with an author, whether he or she be an astronaut, a fiction writer, a scientist, a poet or a mystery writer, can inspire them to develop interests, hobbies, even possible careers they may never have felt were within their reach. As authors visit libraries virtually, they can bring information and discussions to people of all ages and stages of life. Little ones can sit in awe as an author reads her picture book aloud, while seniors can listen to an expert author on the details of preparing for retirement.

"Technology helps us overcome many obstacles," stated Dr. Holstein, "and allows people to come together in ways never before possible. It's easy when one learns how to use the available technology.”

'Authors And Technology' provides specific discussion groups on nearly every subject. These groups include, but are not limited to, speaking in public, social media, video, blogging, Skype, podcasts, teleseminars, virtual worlds, newsletters and much more.

'Authors And Technology' also gives authors and publishers the opportunity to upload photos, bios, book covers, video and book videos. The site also offers discussion forums, segmented special interest groups and allows for event listings. Each author can develop a personalized page. In addition the site allows for integration with Facebook and Twitter.

More information, including the recent interview with Don McCauley, is available by visiting the 'Authors And Technology' site at www.AuthorsAndTechnology.com. Questions about 'Authors And Technology' should be directed to Dr. Holstein at drbarbara@enchantedself.com. Dr. Holstein is available for media interviews and can be reached using the information below.

Profile:

Dr. Barbara Becker Holstein, internationally known Positive Psychologist, is the creator of The Enchanted Self ®, a positive psychology method for increasing happiness.  Dr. Holstein has been a school psychologist for over 25 years.  Dr. Barbara speaks regularly on radio programs around the country, and appears on television in New York and New Jersey. Her inspiring audio shows and podcasts can be found on the web, along with hundreds of her articles and stories. She has been a contributor to Heart and Soul, Cosmopolitan Magazine, Redbook, Real Simple, The Wall Street Journal, Time on line, and Family Circle Magazine.

Her pathfinder book ‘The Enchanted Self, A Positive Therapy’ was published in 1997 by Harwood Academic Publishers and is now in its second printing through Brunner-Routledge. Her second book ‘Recipes for Enchantment, The Secret Ingredient is YOU!’ has received rave reviews as a wonderful inspirational story book. ‘DELIGHT’, Dr. Holstein’s third book is available in two versions, paperback and a CD-rom that includes music, art, and Dr. Holstein’s voice.

Her book, ‘The Truth, (I’m a girl, I’m Smart and I Know Everything)’ is a first in positive psychology. It is a fiction book for girls, tweens and teens. Her second book in The Truth Series is 'Secrets: You Tell Me Yours and I’ll Tell You Mine…Maybe!’ 

Don McCauley serves as facilitator of the Free Publicity Focus Group. He is a contributor to regional and national print and electronic publications. He serves as host of The Authors Show radio program. He is an Inbound Marketing Certified Professional and is a member of the Internet Marketing Association. He is the co-founder of Book Marketing, an educational site dedicated to all things related to marketing books.

Contact:

Dr. Barbara Becker Holstein
www.AuthorsAndTechnology.com
drbarbara@enchantedself.com
732-571-1200

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Internet Marketing Firm, Free Publicity Focus Group, Produces New Video 'The Best Marketing Strategy Ever'

Top ranked marketing and publicity firm proposes that creating success in today's marketing environment requires a targeted strategic marketing approach based on inbound marketing best practices and content distribution

The Free Publicity Focus Group, a top ranked Internet marketing and publicity firm, recently released a video entitled 'The Best Marketing Strategy Ever?' The video demonstrates how to create Internet marketing success. The video cautions against using outbound marketing strategies in an inbound Internet marketing environment.

"Many Internet marketing approaches," stated Don McCauley, facilitator of FPFG, "fall into one of three categories - advertising, social media approaches or inbound search engine marketing. Of the three, inbound search engine marketing likely holds the most value for small businesses or those marketing individual products. Content marketing has become the dominant strategic approach used today. Searchers in the buying cycle demand pertinent information in the decision-making phase. Search engine marketing presents the best opportunity to present that information in powerful ways. Most people do not look to advertising or social media to provide the information needed to make a purchasing decision"

The Free Publicity Focus Group offers marketing consulting services to authors and publishers, small business and service business clients. The company specializes in marketing strategy development. The range of specific services includes search engine marketing, search engine optimization, Internet marketing and publicity and a host of other services that assist companies and individuals in the implementation of marketing strategies that produce results.

"Content driven, search engine marketing approaches are not new of course," McCauley continued, "but the takeaway point here is that this marketing approach will not fade away or end up as yet another fad. Content marketing is a complete transformation of the marketing model. It's here to stay. Those who hope to achieve a high level of success will need to implement this type of strategy or risk failure."

The company offers no charge ebooks, reports and video training at the Free Publicity Focus Group website. These can be downloaded and put to use immediately by those hoping to create success by utilizing proven, common sense marketing methods, tools and strategies.

Don McCauley is available for media interview and can be reached using the information below. More information is available at the website. More information is available at no charge at the group's website. 'The Best Marketing Strategy Ever?' video can be viewed at the company blog at http://www.FreePublicityGroup.com/blog.

Profile:

Don McCauley is a marketing strategist with over 30 years of experience. He helps individuals, small businesses, authors and service professionals create low cost and no cost publicity and marketing campaigns to increase sales. The primary goal is to demonstrate how anyone can develop an effective marketing and publicity campaign for little or no money. This is accomplished by utilizing cutting edge strategic marketing and publicity resources. He serves as facilitator of the Free Publicity Focus Group. He is the co-founder of 'Book Marketing - The Authors Marketing Powerhouse', and serves as host for several of 'The Authors Show' radio programs.

Contact:

Don McCauley
Free Publicity Focus Group
http://www.freepublicitygroup.com

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Internet Marketing Firm, Free Publicity Focus Group, Releases Statement On How To Market A Business In 2013

Top ranked marketing and publicity firm proposes that successful Internet marketing must be based on an inbound marketing approach

The Free Publicity Focus Group, a top ranked Internet marketing and publicity firm, recently published several articles and blog posts related to implementing successful Internet marketing approaches in the year 2013. One idea central to these informational pieces is the necessity to avoid using outbound marketing strategies in an inbound marketing environment.

"There are many approaches to Internet marketing," stated Don McCauley, facilitator of FPFG, "but nearly all fall into one of three categories - marketing through advertising, social media marketing or inbound search engine marketing. Of the three, inbound search engine marketing likely holds the most value for small businesses or those marketing individual products. This is because content marketing has become the dominant strategic approach. Buyers naturally desire and demand information while in the decision-making phase of the buying cycle. Search engine marketing presents the best opportunity to present that content in powerful ways to buyers. This 'content approach' allows the provider to build much more credibility than advertising or social media marketing approaches."

The Free Publicity Focus Group offers marketing consulting services to authors and publishers, small business and service business clients. The company specializes in marketing strategy development. The range of specific services includes search engine marketing, search engine optimization, Internet marketing and publicity and a host of other services that assist companies and individuals in the implementation of marketing strategies that produce results.

"Every target market profile is very specific in regards to age, gender, geographic region, wants, needs and preferred approach. Developing an effective inbound marketing strategy in the Internet marketing environment is every bit as difficult as building a marketing strategy for a traditional business in the physical world. Our goal is to assist clients in navigating the minefield of options out there and to develop and implement marketing strategies that produce sales."

The company offers no charge ebooks, reports and video training at the Free Publicity Focus Group website. These can be downloaded and put to use immediately by those hoping to create success by utilizing proven, common sense marketing methods, tools and strategies.

Don McCauley is available for media interview and can be reached using the information below. More information is available at the website. More information is available at no charge at the group's website at http://www.freepublicitygroup.com.

Profile:

Don McCauley is a marketing strategist with over 30 years of experience. He helps individuals, small businesses, authors and service professionals create low cost and no cost publicity and marketing campaigns to increase sales. The primary goal is to demonstrate how anyone can develop an effective marketing and publicity campaign for little or no money. This is accomplished by utilizing cutting edge strategic marketing and publicity resources. He serves as facilitator of the Free Publicity Focus Group. He is the co-founder of 'Book Marketing - The Authors Marketing Powerhouse', and serves as host for several of 'The Authors Show' radio programs.

Contact:

Don McCauley
Free Publicity Focus Group
www.freepublicitygroup.com
don@freepublicitygroup.com

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Marketing And Publicity Agency, Free Publicity Focus Group, Releases Statement Regarding How To Market Books In 2013

Marketing books in the year 2013 will require that authors understand the inbound nature of Internet marketing. Internet based marketing strategies have replaced traditional forms of book marketing, especially in regards to ebooks

On December 20, 2012, the Free Publicity Focus Group, a top ranked marketing and publicity firm, published an article detailing some of the best book marketing strategies for the year 2013. While many authors believe advertising, media pitches, social media and other forms of outbound marketing strategies can drive sales, this is not always the case. Inbound Internet marketing strategies are, and will continue to be the key drivers of sales.

"Many books fail in the marketplace today," Don McCauley stated, "not because they are poorly written or because there is no market. Most fail because they are invisible. Though a book is out there on the web, this does not mean it is being seen by a sufficient number of interested buyers. This is a marketing strategy issue. Chasing buyers or trying to find them is a very inefficient way to attempt to market anything today, including books. It's very expensive, time consuming, frustrating and the return on investment is usually very low. Marketing today is not about chasing a few potential buyers around. It is more important today that buyers are able to find what they seek. It's not necessary to chase potential buyers or seek them out, though this is what comes to mind for most when they hear the word 'marketing'. In the Internet environment, buyers are already there and they are there in huge numbers, actively seeking books to purchase today. The key is not to ‘find’, but is instead to ‘be found’ by those huge numbers of active seekers who have already made a decision to buy a specific type of book. That requires a strategic, much more effective inbound approach."

To be successful in today's environment, authors must learn how to market books effectively on the Internet. That is not likely to change. The key word in this statement is 'effectively'.

"Every book is unique," McCauley continued, "and every audience is one of a kind. Authors must know their potential buyer demographics (male/female, age, location, specific needs, etc) and must communicate with them using their preferred communication styles and preferred communication tools. Authors must understand clearly how and why people buy things today. The approach today is completely different from the traditional marketing approach. Interruptive, intrusive, old-school marketing messages can create a negative first impression."

"Effective marketing involves doing things that produce compound interest; things that actually increase in value over time. Advertising, outbound pitches, social media and the like are holes into which one must constantly throw more money, time and effort to produce any results at all. Though this is perhaps how it used to be done, it is very inefficient. There are many other marketing tools that can increase in value over time with a much smaller initial investment of effort, time or cost."

Don McCauley is available for media interviews and can be reached using the information below or by email at don@freepublicitygroup.com. More information is available at the FPFG site at http://www.FreePublicityGroup.com.

Profile:

The Free Publicity Focus Group is a full service, results focused marketing and publicity agency. Services provided include marketing strategy development, Internet publicity planning and implementation, targeted search engine optimization, strategic social media marketing, content marketing, email marketing and traditional media outreach. FPFG also develops websites, audio and video marketing tools, teleseminars and webinars.

Contact:

Don McCauley
Free Publicity Focus Group
http://www.freepublicitygroup.com
don@freepublicitygroup.com

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Book Marketing, ‘The Authors Marketing Powerhouse’, Announces New Video, 'The Best Marketing Strategy Ever Created'

Book Marketing, The Authors Marketing Powerhouse, serves as a community of authors and allows authors to actively engage in promotion and publicity for marketing purposes. Authors can upload author photos, bios, book covers, video and book trailers. It also offers discussion forums, segmented groups and events listings. Facebook and Twitter integration are available



Don McCauley of the Free Publicity Focus Group recently announced the release of a new training video entitled 'The Best Marketing Strategy Ever Created'. The new video clearly details what authors and writers must do to achieve real success in the inbound Internet marketing environment. The new video is available at the Book Marketing site.

"This new training video," McCauley stated, "is an attempt to clear up the confusion regarding what really creates results - sales - for authors and writers. We constantly hear reports from many sources about the low success rates of today's published and self published authors. There are many reasons for this, but the primary reason is the failure to follow the simplest of ideas in regards to how successful Internet marketing is achieved. Book marketing is a bit of an art and a bit of a science. 'The Best Marketing Strategy Ever Created' pinpoints one of the primary causes of failure and offers the solution. The video is offered in the Book Marketing Master Class Series."

Don McCauley is a marketing and publicity strategist and is the facilitator of the Free Publicity Focus Group, a top ranked marketing and publicity firm. McCauley serves as the host for several segments of The Authors Show.  He is co-founder of The Authors Marketing Powerhouse and developed the Book Marketing Master Class series of training videos available at the site. Danielle Hampson is the Executive Producer of The Authors Show radio group of programs, The Authors Show TV version and is the CEO of eBroadcastMedia.com.

Book Marketing, branded as 'The Authors Marketing Powerhouse', allows authors and publishers the opportunity to upload photos, bios, book covers, video and book trailers. The site also offers discussion forums, segmented special interest groups and allows for event listings. Each author can develop a personalized page. In addition the site allows for integration with Facebook and Twitter. The site is a joint collaboration, developed by Don McCauley and Danielle Hampson.

"We believe this site offers a real opportunity for authors, publishers, self published authors and publishing companies," stated Mr. McCauley, "as the site offers so many options, opportunities and possibilities. It can be treated as a place to create awareness of one's work while, at the same time, the site allows the author to network with like-minded individuals. No cost video training is provided to members at the site. The segmented groups allow for the exchange of book marketing ideas, while the discussion forums can serve as an educational resource for those who may have a need to increase their own knowledge in regards to creating marketing and publicity plans that produce real results. All of this can be integrated with social networking technologies. The site can serve as a centralized hub for book marketing activity, education and networking."

Group discussions include website design and search engine optimization, marketing and publicity, audio and video, writing fiction and writing non-fiction. There are segmented group discussion for children's authors and Christian authors. Forum discussions include book marketing strategies and website optimization strategies. Groups and discussions can be created by participants, subject to moderator approval.

Appearances on The Authors Show, Internet radio and tv versions, are produced by Danielle Hampson of eBroadcastMedia.com. The shows offer professionally produced radio and TV interviews that are broadcast worldwide.

More information is available by visiting the Book Marketing site at www.TheAuthorsMarketingPowerhouse.com. Questions about Book Marketing can be addressed to Don McCauley by email at don (at) FreePublicityGroup.com. Questions about The Authors Show, radio and tv versions can be addressed to Danielle Hampson at danielle (at)TheAuthorsShow.com.

Contact:

Don McCauley
Free Publicity Focus Group
don@freepublicitygroup.com

Danielle Hampson
TheAuthorsShow.com
danielle@TheAuthorsShow.com

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Eric DelaBarre, Author Of 'Saltwater Taffy', Now Appearing On The Book Marketing Show

Don McCauley recently interviewed Eric DelaBarre, author and award winning filmmaker, on a segment of The Book Marketing Show. The show is airing currently at The Book Marketing Show site.

Don McCauley interviewed Eric DelaBarre recently for a segment of  The Book Marketing Show. Eric DelaBarre is the author of 'Saltwater Taffy'. He is an award winning filmmaker, speaker, and ghostwriter for Random House/Harmony Books.  Eric began his career with Universal Studios on NBC's mega-hit drama, Law & Order. His work has been sold around the world and showcased on HBO, Cinemax, Showtime, Starz/Encore, USA Networks, and NBC.  He is past president of the Boys & Girls Club Council of Santa Monica and travels the country talking to kids about literacy and their potential in life.

In the interview, DelaBarre offers valuable tips and sage advice for authors of any genre of book who hope to successfully market their work in today's Internet marketing environment.

DelaBarre's engaging book, 'Saltwater Taffy' follows the lives of five friends as they uncover a treasure map that once belonged to the ruthless New Orleans pirate, Jean Lafitte.  The discovery thrusts them from one treasure hunting adventure to the next as they try to out-wit, out-think and out-maneuver everyone from a one-legged junk yard man and an overbearing town bully, to the creepy old man living at the top of the hill.

"We believe The Book Marketing Show offers a real opportunity for authors, publishers, self published authors and publishing companies," stated Mr. McCauley. "Our primary goal is to demonstrate how authors manage to create real success in today's inbound marketing environment. Eric Delabarre offers some extremely valuable advice in this segment. He knows what works and he shares his knowledge freely."

Other authors appearing now on The Book Marketing Show include Christian book author John Meacham, crime fiction author Richard Godwin and children's book author Leyland Hazlewood.

Don McCauley serves a host for the show, which is produced by Danielle Hampson of eBroadcastmedia.com. Don McCauley is a marketing and publicity strategist and is the facilitator of the Free Publicity Focus Group, a top ranked marketing and publicity firm. McCauley serves as the host for several segments of The Authors Show. Along with Hampson, he is co-founder of Book Marketing, 'The Authors Marketing Powerhouse', and developed the Book Marketing Master Class series of training videos available at the site. Danielle Hampson is the Executive Producer of The Authors Show radio group of programs, The Authors Show TV version and is the CEO of eBroadcastMedia.com.

Appearances on The Authors Show, Internet radio and TV versions, are produced by Danielle Hampson of eBroadcastMedia.com. The shows offer professionally produced radio and TV interviews that are broadcast worldwide.

Much more information about Eric DelaBarre and 'Saltwater Taffy' is available at WhatAGreatBook.com. More information about The Book Marketing Show is available at The Authors Show site. Questions about The Book Marketing Show can be addressed to Don McCauley by email at don (at) FreePublicityGroup.com. Questions about The Authors Show, radio and tv versions can be addressed to Danielle Hampson at danielle (at)TheAuthorsShow.com.

Contact:

Don McCauley
Free Publicity Focus Group
don@freepublicitygroup.com

Danielle Hampson
TheAuthorsShow.com
danielle@TheAuthorsShow.com

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The Authors Show Radio Announces Author Interview Lineup For Week Of September 21, 2009

The Authors Show radio features five new established and up and coming authors each week

Every week, The Authors Show, radio version features interviews with up and coming authors from around the world. This week The Authors Show radio features five new and established authors. Don McCauley, host of The Authors Show radio, had the opportunity to speak with John Crippen, author of 'The Sweet Smell Of Ash In The Morning', Billy Arcement, author of 'Journeying On Holy Ground', Mark David Gerson, author of 'The Voice Of The Muse - Answering The Call To Write', Lisa Saunders, author of 'Anything But A Dog' and Phil Bolsta, author of 'Sixty Seconds: One Moment Changes Everything'.

The broadcasts for the week and the schedule for all upcoming shows can be accessed at www.theauthorsshow.com.

The Authors Show radio, produced by eBroadcastMedia.com features one new author per day and features published and self published authors across all genres. Fiction and non-fiction authors are featured on the show. In addition to radio broadcasts, eBroadcastMedia.com also offers a number of other venues for authors, including The Authors Show TV segment, Mind Your Bizness and The Women Authors Book Club.

The Authors Show venues are the brainchild of Danielle Hampson, founder of eBroadcastMedia.com. The company also produces a television version of The Authors Show and the Women's Book Club. “Our combined outlets,” stated Ms. Hampson, “offer a multi-faceted approach and a very well targeted opportunity to those hoping to get the word out about their books.”

The show is hosted by Don McCauley, founder and facilitator of the Free Publicity Focus Group at www.freepublicitygroup.com.

Interviews on the radio version of The Authors Show are offered at no charge to authors. Applicants for the show are required to fill out a simple form to provide basic information about their publication, and must provide a synopsis of the book, a simple headshot and a jpeg of the cover work. Interviews average 15 minutes in length and are rotated on a daily basis.

Further information regarding The Authors Show can be found at the group's website at www.TheAuthorsShow.com.

Ms. Hampson can be reached by email at danielle@eBroadcastMedia.com.

Further information is also available by contacting Don McCauley by email at don@freepublicitygroup.com, or by visiting www.freepublicitygroup.com.


The Authors Show Radio
www.TheAuthorsShow.com
Danielle Hampson
Phone: 1-877-955-8800
Email: danielle@eBroadcastMedia.com

Posted by Don at Free Publicity Focus Group

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The Authors Show Radio Announces Author Interview Lineup For Week Of September 7, 2009

The Authors Show radio features five new established and up and coming authors each week

Every week, The Authors Show, radio version features interviews with up and coming authors from around the world. This week The Authors Show radio features five new and established authors. Don McCauley, host of The Authors Show radio, had the opportunity to speak with Judith Shahverdian, author of 'The Amazing Adventures Of Captain Bootsie Bear And His Crew', Robert Schwartz, author of 'Your Soul's Plan', Jack Adler, author of 'Make Steady Income As A Travel Writer-Without Traveling', Brenda Hill, author of 'Beyond The Quiet' and Dane Cunningham, author of 'Take A Look Within'.

The broadcasts for the week and the schedule for all upcoming shows can be accessed at www.theauthorsshow.com.

The Authors Show radio, produced by eBroadcastMedia.com features one new author per day and features published and self published authors across all genres. Fiction and non-fiction authors are featured on the show.In addition to radio broadcasts, eBroadcastMedia.com also offers a number of other venues for authors, including The Authors Show TV segment, Mind Your Bizness and The Women Authors Book Club.The Authors Show venues are the brainchild of Danielle Hampson, founder of eBroadcastMedia.com. The company also produces a television version of The Authors Show and the Women's Book Club. “Our combined outlets,” stated Ms. Hampson, “offer a multi-faceted approach and a very welltargeted opportunity to those hoping to get the word out about their books.”

The show is hosted by Don McCauley, founder and facilitator of the Free Publicity Focus Group at www.freepublicitygroup.com.

Interviews on the radio version of The Authors Show are offered at no charge to authors. Applicants for the show are required to fill out a simple form to provide basic information about their publication, and must provide a synopsis of the book, a simple headshot and a jpeg of the cover work. Interviews average 15 minutes in length and are rotated on a daily basis.

Further information regarding The Authors Show can be found at the group's website at www.TheAuthorsShow.com.

Ms. Hampson can be reached by email at danielle@eBroadcastMedia.com.

Further information is also available by contacting Don McCauley by email at don@freepublicitygroup.com, or by visiting www.freepublicitygroup.com.

The Authors Show Radio
http://www.TheAuthorsShow.com
Danielle Hampson
Phone: 1-877-955-8800
Email: danielle@eBroadcastMedia.com

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The Authors Show Radio Announces Author Interview Lineup For Week Of August 24, 2009

The Authors Show radio features five new established and up and coming authors each week

Every week, The Authors Show, radio version features interviews with up and coming authors from around the world. This week The Authors Show radio features five new and established authors. Don McCauley, host of The Authors Show radio, had the opportunity to speak with Alice Rene, author of 'Becoming Alice', Noreen Jacks, author of 'Promises From The Olive Tree', Christa Jan Ryan, author of 'Silent Screams From The Hamptons', Connie Curry, author of 'Give Me Back My Glory' and Peggy Swager, author of 'Training Hard To Train Dogs'.

The broadcasts for the week and the schedule for all upcoming shows can be accessed at www.theauthorsshow.com.

The Authors Show radio, produced by eBroadcastMedia.com features one new author per day and features published and self published authors across all genres. Fiction and non-fiction authors are featured on the show. In addition to radio broadcasts, eBroadcastMedia.com also offers a number of other venues for authors, including The Authors Show TV segment, Mind Your Bizness and The Women Authors Book Club.

The Authors Show venues are the brainchild of Danielle Hampson, founder of eBroadcastMedia.com. The company also produces a television version of The Authors Show and the Women's Book Club. “Our combined outlets,” stated Ms. Hampson, “offer a multi-faceted approach and a very well targeted opportunity to those hoping to get the word out about their books.”

The show is hosted by Don McCauley, founder and facilitator of the Free Publicity Focus Group at www.freepublicitygroup.com.

Interviews on the radio version of The Authors Show are offered at no charge to authors. Applicants for the show are required to fill out a simple form to provide basic information about their publication, and must provide a synopsis of the book, a simple headshot and a jpeg of the cover work. Interviews average 15 minutes in length and are rotated on a daily basis.

Further information regarding The Authors Show can be found at the group's website at www.TheAuthorsShow.com.

Ms. Hampson can be reached by email at danielle@eBroadcastMedia.com.

Further information is also available by contacting Don McCauley by email at don@freepublicitygroup.com, or by visiting www.freepublicitygroup.com.

The Authors Show Radio
http://www.TheAuthorsShow.com
Danielle Hampson
Phone: 1-877-955-8800
Email: danielle@eBroadcastMedia.com

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Authors Radio Show Announces New Interview Lineup For Week Of January 26, 2009

Authors Radio Show Announces New Interview Lineup For Week Of January 26, 2009

Online radio to present new authors every week

Wilmington, NC January 26, 2009

Every week, the Authors Show radio features interviews with up and coming authors from around the world. This week the Authors Show radio features five new and established authors. Don McCauley, founder of FPFG and host of the Authors Show radio had the opportunity to speak with Timothy Glass, author of 'Just This Side Of Heaven', Betty Smokov, author of 'Bikes, Trikes, Toads and Roads', Jeannine Clontz, author of 'Entrepreneurial Freedom', and Melissa Pettignano, author of 'Suzanne Lantana'.

The broadcasts for the week and the schedule for all upcoming shows can be accessed at www.theauthorsshow.com.

The Authors Show radio, produced by eBroadcastMedia.com features one new author per day and features published and self published authors across all genres. Fiction and non-fiction authors are featured on the show. In addition to radio broadcasts, eBroadcastMedia.com also offers a number of other venues for authors, including The Authors Show TV segment, Mind Your Bizness and The Women Authors Book Club.

The broadcast schedule for the week of February 2, 2009 includes Bob Brumm, author of 'Do You Have Money To Burn?', Chamein Canton, author of 'The More Things Change', Courtney Brandt, author of 'The Line' and Debi Silber, author of 'The Lifestyle Fitness Program'. More shows will be announced later.

The Authors Show venues are the brainchild of Danielle Hampson, founder of eBroadcastMedia.com. The company also produces a television version of The Authors Show and the Women's Book Club. “Our combined outlets,” stated Ms. Hampson, “offer a multi-faceted approach and a very well targeted opportunity to those hoping to get the word out about their books.”

Interviews on the radio version of The Authors Show are offered at no charge to authors. Applicants for the show are required to fill out a simple form to provide basic information about their publication, and must provide a synopsis of the book, a simple headshot and a jpeg of the cover work. Interviews average 15 minutes in length and are rotated on a daily basis.

Further information regarding The Authors Show can be found at the group's website at www.TheAuthorsShow.com.

Ms. Hampson can be reached by email at danielle@eBroadcastMedia.com.

Further information is also available by contacting Don McCauley by email at don@freepublicitygroup.com, or by visiting http://www.freepublicitygroup.com.

The Authors Show radio is produced by eBroadcastMedia.com, and features one new author per day. The show spotlights published and self published authors across all genres.

In addition to radio broadcasts, eBroadcastMedia.com also offers a number of other venues for authors, including The Authors Show TV segment, Mind Your Bizness and The Women Authors Book Club.

RELATED LINKS

Free Publicity Focus Group

Authors Show Radio

CONTACT INFORMATION

• Don McCauley (Spokesperson)
  Free Publicity Focus Group
  Facilitator
  Supply NC
  910-842-9248 (office)
  Email: don@freepublicitygroup.com
  Web site: http://www.freepublicitygroup.com
  Blog: http://freepublicitypro.blogspot.com
  Financial Data
  

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Interview With Elaine Williams - Author of 'A Journey Well Taken - Life After Loss'

Today I had the opportunity to speak with Elaine Williams, author of ‘A Journey Well Taken - Life After Loss’.

When the marriage of Elaine Williams ended in the tragic death of her husband Joe after 23 years of being together, Elaine could have simply thrown in the towel. Many do. However she chose to take a different path and discovered that there is at last a hope of happiness after loss.

A Journey Well Taken - Life After Loss is at its very core, a tale of discovery. It is filled with shock, sorrow, confusion, despair, pain, grief, transformation and ultimately hope.

As regards the death of a loved one, it is never a question of 'if', but is rather always a question of 'when'. Therein lies the problem, for it comes always too soon - the time is never 'right' for such things. It is not the event itself that is so painful, but is rather what we must do after the event that causes the fear to well up inside. For we know that we will be alone. Alone is a terrible place to be.

However, alone does not necessarily have to be forever, as Elaine illustrates so well in A Journey Well Taken. The book is raw. It is a gut-wrenching ride through the mind of one left behind. Unlike other books of its kind however, there is no linear progression from excruciating pain to final acceptance. It is instead a roller coaster ride of emotions that run the gamut from grief to joy and back again, time and again.

1. Why did you write A Journey Well Taken: Life After Loss?
I wrote it initially for myself, but then realized that other women needed to read it. It's not just my experience but it's something many will go through. Even though grief is unique to each individual, there are untold similarities in the universal process. Your life changes -- not only in the obvious ways, but also emotionally and sometimes financially.

In today’s world, with our military men in foreign countries, support is crucial for the women who will become widows when lives are lost. My husband was ill with esophagus cancer, but it has to be an even more incredible heartache to find out your once healthy loved one has died far away from family on foreign soil.

2. You were a caretaker for your husband during his illness? Yes, with the esophagus cancer he couldn't eat, he was on heavy narcotics for pain control. Even though I wrote down everything, in the early days I was terrified of giving him an overdose. Once hospice started working on his pain control, I knew he was in good hands. I never thought of calling them except my sister-in-law, a nurse, told me pain control is their forte.

3. You state in A Journey Well Taken you felt devastated by this loss. Are you still feeling that, four years later? Some days it's still there, but I no longer feel that total devastation. I still think some days about what we’ve all lost, what our lives could have been had he survived. Most days I’m fine and no longer drained by the loss. My life is taking different directions. I love my life.

4. Do your kids talk about their dad? Yes, I encouraged it. My youngest boys are still home and we reminisce at times about funny incidences or remembrances involving their dad. My oldest, because he moved away, didn't have as much interaction in this manner, but I feel this really helped us, not being afraid to remember.

5. Do you think people in general understand the grief process? Not entirely. Many times people think the traditional time to be getting on with life is a year. At one year, I was just getting started on my healing process. I thought I was okay, then I'd go for days where I felt down and not okay. I'd start crying as I drove down the road. My emotions seesawed up and down without rhyme or reason. Some of my grief processing was delayed because I worked nonstop that first year. It kept me from thinking about the loss or facing the demon of loneliness inside. I pushed it way and closed the door.

6. How are your boys doing now? My youngest is almost sixteen. He's coming into his own comfort with who he is. He's a very outdoors type person, a lot like my husband in his interests. He likes to hunt, and a friend who is an avid hunter takes him with him. He got his first turkey this year. My middle son is 22 and is more focused. He went through a period where he wanted to stay in bed, not attend classes or get a job. Now he's working, in college, making plans for the future. My oldest had car accidents, tickets and had moved away from home. I envisioned him running wild and out of control. To some degree, this happened. He's now back in college working toward a marketing degree, works full time and has his own apartment. So we have all experienced our own testing as it were and come through on the other side.

7. Were holidays and anniversaries especially difficult? Yes, in the beginning. I felt like I was on autopilot, living in automation. You feel numb, and yet there's this deep, gaping wound in your chest that nothing will fix. I felt incredibly sad leading up to and through each anniversary and holiday. Christmas was the hardest. It was based on my own expectations of what Christmas has always meant; being with family and loved ones. For several years the holidays felt broken apart.

8. Did talking have any benefit for you? Yes, not only talking to other widows, but my writing also. I wasn’t able to communicate via writing for several years, and that worried me. I spoke with a counselor and she just let me talk and vent, getting out whatever was stuck on my mind. I had pain, worry about the kids, and just trying to figure out who I was anymore. Talking about your grief experience is one of the biggest healers, as far as I have learned.

9. You've described yourself as a totally different person from five years ago. In what way? Yes, I am so different in my attitude about life and the little things. My inner self has changed so much. I'm stronger, more independent than ever, happier, and in a way, more fulfilled, because it's all coming from inside me, the person I have evolved into. I’ve spent a lot of time thinking, worrying, analyzing. I don't think I could have become who I am today without having gone through this particular experience.

10. You decided to start dating again. What was that like after being married 20 years? It was a shock, to say the least. I hadn’t dated since I was 23, and re-entered dating at 48. The world was vastly different. Many of us become wounded in one way or another through life, but some people choose not to leave their baggage behind. For myself, I decided I would not carry excess baggage nor would I settle for less than I deserved in a relationship. It took some real heartache to reach that decision.

11. What do you feel is the most valuable piece of knowledge you can pass along to others on this journey of loss? Expect life to change, viewing it as growth opportunity. If you remain open to living without shutting down in fear, life will bring you more than you ever expected.

A Journey Well Taken - Life After Loss
Elaine Williams
http://www.ajourneywelltaken.com

ISBN 978-0-9801108-0-7
US $13.95
An OnWings Press Trade Paperback

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Interview With Linda Thompson - Author of 'Every Generation Needs A New Revolution'

I recently spoke with Linda Thompson, CEO of Life Path Solutions and author of 'Every Generation Needs A New Revolution'. (http://www.lifepathsolutions.biz) Those of you who know me know that I do not recommend anything lightly, as my recommendation is my reputation. That being said, I highly recommend this book.

As a matter of fact, if books could be rated on a scale of 1 -10, this book is a 12. I am not exaggerating here. I believe this book hones in on a solution to a problem that nearly every business, family or group of people experiences - failure to communicate effectively. The question is not IF we wish to communicate effectively with one another - that is a given. The question becomes WHY CAN'T WE DO SO?

This book gives us the answer to that most perplexing of questions. Not only that, but it also provides us with the solution to a problem that causes more breakups and breakdowns - at both the business and family level - than any other single problem we face.

Do yourself a favor. Buy this book. This is one of those books you will keep forever and will strongly recommend to your friends, business associates and family members. I have my own autographed copy. You cannot have mine. I am greedy. I am keeping it solely for investment purposes . . . .


1. Linda, the title of your book, Every Generation Needs a New Revolution, sounds familiar. Is it a quotation?

Yes, Thomas Jefferson said it in the late 1780s. My thought was that there is really very little new; that each generation from the beginning of time feels a compelling need to set itself apart in some way. Being a Boomer, I feel my generation was the epitome of this quotation.

2. What is Every Generation Needs a New Revolution about?

Since we are living longer, as many as five and six generations are living and/or working together and that can cause some unique challenges. The book addresses the conflict of values and belief systems of six generations across nine decades and offers insight on what makes the different generations tick. It also shows how to use that knowledge to your advantage, whether it be to create a cohesive team in the workplace or a peaceful home.

3. Your subtitle is: “How six generations, across nine decades, can find harmony and peaceful coexistence.” So, how do they?

Two very simple words – understanding and communication. We are living longer, more productive lives, and this is resulting in a vastly diverse workforce. We can see three, four, and sometimes even five generations working for the same company. And because each of these very individual groups believes their way is the only way, chaos ensues. If a manager can get these groups together and discuss how each learns, hears, does things in a different manner, then the manager has something to work with.

For example, Boomers like “face time.” They love meetings, they like to be seen working, and their whole identity is dependent upon their career. An Xer or Gen Y is much more technologically savvy. Therefore with the help of a laptop computer and a Blackberry, they can get their job done from the beach. They don’t care if they ever go to the office because nothing gets accomplished there.

4. That’s on the office side. How about at home?

Now that can be a real challenge, because everyone wants to be in charge. If you are in the sandwich generation (probably a Boomer or an Xer), taking care of kids and elder parents, perhaps you think it would be easier to move the parents in with you. Maybe and maybe not. The key here is to get everyone involved to voice their expectations – then compromise. All expectations will not be met, but by compromising, each person should be satisfied with the end result. Setting the ground rules prior to the move-in is imperative.

5. Perhaps now would be a good time to define each of these six generations you speak of. Who are they?

Although there have been some differing names put to each, the ones I found most often used are the ones I write about in my book. They are: The Veterans (born between 1909 and 1929); the Silents (born between 1930 and 1945), the Boomers (born between 1946 and 1964), the Xers (born between 1965 and 1976), Generation Y (born between 1977 and 1990) and last but not least are the Millennials (born starting in 1991 and still coming).

6. You talk a lot about communication and how each generation is affected by different methods. Please expand on that some more.

Remember the famous line “What we’ve got here is a failure to communicate” from the movie Cool Hand Luke? Sometimes it’s not what you say, but how you say it that gets the point across. For example, A Veteran prefers a formal and direct approach, A Boomer responds to the more personal approach and Generation Y wants positive and, yes, more often than not, in a digital format. That means a manager of a multi-generational team has his or her work cut out for them if they want to effectively communicate with each.

7. What inspires you to write books that are educational and informative, yet infused with a lot of humor? Why not just write a business book?

It’s from those business and/or reference books that I take a lot of my inspiration. However, those business books are laborious and difficult to read, and to be quite honest, more than a little boring. I’ve written all of my books in a manner that you can get something out of each paragraph without having to read an entire chapter. I use a lot of quotations to help make my points. The one that spoke the loudest to me is: “In all our efforts to provide advantages, we have actually produced the busiest, most competitive, highly pressured and over-organized generation of youngsters in our history.” I’m sure that makes you think of the Xers and younger of today, doesn’t it? Would it surprise you to learn that an American Educator, Eda J. LeShan, said this in 1922?

8. What is the primary message you want readers to get from reading your book?

That today’s society is changing like never before. Because we’re living longer, we are interacting with a more diverse population, and it can be rather like navigating shark infested waters. If you don’t tread carefully, you can be eaten alive. We not only need to understand those from other generations, but to appreciate what they can teach us. And that isn’t just for the young – I liken it to a child teaching grandma how to send a text message or send an e-mail on the computer. It is only through understanding what influenced us to become who we are, will we find a way to peacefully coexist with the six and, yes, perhaps even seven generations currently inhabiting this planet.

9. Will there be a follow up book on the same subject by Linda S. Thompson?

That’s something I’m certainly thinking about. I offer workshops to companies and other organizations ranging from “A New Paradigm for Today’s Workforce – The Good, The Bad and The Crazy in a Multigenerational Office,” to “Six Generations, Six Languages – A New Paradigm for Marketers Because This is Not Your Father’s Oldsmobile!” In every workshop I’ve facilitated, I gain more knowledge that could certainly lead to a Part 2 because each organization brings new and different challenges to the table. Sign up for my newsletter at www.LifePathSolutions.biz and we’ll let you know if it comes to fruition.

10. Can you leave us with one bit of advice that brings home that point?

I’d love to. My favorite quote from the book comes from a Nike ad that shows an Xer telling a Boomer how to best communicate with them. The Xer said, “Don’t insult our intelligence. Tell us what it is, what it does, and don’t play the national anthem while you do it!”

Every Generation Needs a New Revolution, How Six Generations Across Nine Decades can Find Harmony and Peaceful Coexistence, is Linda S. Thompson’s most recent book. She is also the author of Planning for Tomorrow, Your Passport to a Confident Future, a common sense approach to life planning; and A Caregiver’s Journey, You Are Not Alone, a survival guide for working caregivers. To find out more about Linda’s books and presentation topics, contact her by email at Linda@LifePathSolutions.biz, visit the website at http://www.lifepathsolutions.biz or call 480-899-8647

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