In a recent training segment entitled ‘Book Marketing: How To Create Word Of Mouth’, Don McCauley states that word of mouth is one of the most powerful methods of creating new and ongoing sales for authors of books. Creating word of mouth is a challenge for many authors, especially in today’s book marketing model.
“The key to success,” McCauley stated, “lies in the strategy used to create word of mouth and in the implementation of methods to maintain the momentum of a word of mouth marketing campaign.”
In the training segment he clearly demonstrates that word of mouth marketing is a dedicated component of a book marketing strategy. It is not social media marketing, testimonials or reviews. A word of mouth marketing strategy must begin with buyers.
“Social media contacts,” McCauley stated, “are generally not yet buyers. Though we can create conversations around a book or topic, it’s not likely we can create much real word of mouth unless all of our social media contacts are buyers of the book. How can someone possibly recommend a book with any credibility at all if they have not read the book? And while testimonials and reviews could be said to be a form of word of mouth, these are much more indirect, as there is really no incentive in place for these readers or reviewers to ‘spread the word’ to their list of contacts.”
But the primary reason many authors fail in regards to their book marketing efforts McCauley believes lies in the overall book marketing strategy employed.
“The old school, ‘yell, tell and sell’ push marketing approach,” McCauley stated, “usually takes a very long time, a lot of effort and a good deal of luck to create success. Using that strategy the seller ends up chasing buyers, hoping to find those who might want to buy. The days of the interruptive, intrusive, outbound advertising style message are gone.”
Other segments in the book marketing series include:
Segment 1 - How To Get In Front Of Your Target Buyers
Segment 2 - The Most Powerful Book Marketing Strategy
Segment 3 - 5 Reasons Why Your Book Marketing Plan Is Not Working
Segment 4 - How To Get In Front Of Book Buyers
Segment 5 - Book Marketing For Self Published Authors
Don McCauley is available for media interviews and can be reached using the information below or by email at don@freepublicitygroup.com. More information is available at the FPFG site at http://www.FreePublicityGroup.com/blog.
About The Free Publicity Focus Group:
The Free Publicity Focus Group is a full service, results focused marketing and publicity agency. Services provided include marketing strategy development, Internet publicity planning and implementation, targeted search engine optimization, strategic social media marketing, content marketing, email marketing and traditional media outreach. FPFG also develops websites, audio and video marketing tools, teleseminars and webinars.
Don McCauley of the Free Publicity Focus Group is a marketing strategist with over 30 years of experience. He helps individuals, small businesses and professionals create low cost publicity and marketing campaigns to increase sales. He is an author and currently writes for regional and national print and electronic publications. He serves as host of The Authors Show radio program. He is an Inbound Marketing Certified Professional and is a member of the Internet Marketing Association. He is the co-founder of Book Marketing, a site for all things related to marketing books.
Contact:
Don McCauley
Free Publicity Focus Group
http://www.freepublicitygroup.com
don@freepublicitygroup.com
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