Renowned as a keynote speaker, trainer, and Forbes Contributor, Romanella founded 3SIXTY Management Services, LLC. With 40+ years in leadership, he served as CEO and Director at UniTek Global Services after a 36-year UPS career.
As leaders, a new year presents us with a journey into the unknown. One thing is certain: we are bound to encounter unknown obstacles that test our abilities and can ultimately determine success or failure. The compass that will never fail to guide us through this new terrain is effective leadership.
Leadership is not merely about authority; it is the catalyst that ignites passion, inspires trust, and nurtures teams. It is this unwavering commitment to vision, empathy, and collaboration and it is this that will ultimately determine our success. Balanced leadership is the key that can allow us to unlock the potential of our organizations to thrive in ways we've never imagined before. Top motivational speaker and bestselling author Rocky Romanella addressed this in a recent newsletter article titled, "To Go Where No Company Has Gone Before In 2026 And Beyond." In that article, he wrote in part:
As leaders, it's vital to regularly reflect on the values and principles that shape our company's culture. Taking time to reflect on our values and principles is essential because it shapes our daily decisions, fosters trust among employees, and ensures long-term success for our company.
As we enter the 4th quarter, it is a time to reflect on our year-to-date results and begin crafting our plans for 2026 and beyond. Some of you may have had a successful year managing many changes. For others, the past nine months have been more difficult than we could have anticipated. Yet, I believe we can all emerge from this as a stronger and more competitive organization if we put in the time to learn from the past and plan for our future.
Our people and our organizations need us to be Visionary Thinkers. Leaders who have a vision for the business and its business units. Leaders who maintain a long-term, big picture view while dealing effectively with the short-term business challenges.
We are the leaders who quickly identify obstacles and opportunities, and we stimulate breakthrough ideas from our best talent. Our leadership fosters innovative solutions resulting in new effective business strategies. This is who we need to be as we move into 2026 and beyond.
The process always starts with the clarity of who we are, where we are going, and how quickly we can get there and sustain success.
We may have begun the year as a cohesive team, highly-motivated with a strong commitment to growing the business. Although things may be different now, this still applies. And so, our tactics and approach must be different as we end this year and plan next year. The road ahead is ours to navigate.
Going forward, we will need to understand our business from an enterprise perspective including, what we do well, where there is opportunity to go deeper and wider with current customers, where there is opportunity with new customers in new markets that span the enterprise, and how to sell to a diversified customer base.
If we are not in the position to grow through acquisition in the near future, that leaves us with growing organically. This means we are all salespeople, and we are all brand ambassadors. Messages we communicate to our people are very important. So let’s be clear: We are all in the role of growing our business.
No matter what your leadership role, you have a tremendous impact on your people. It’s all about alignment and commitment.
As you work through the remainder of this year and plan for next year and beyond, everything starts with Our Values. They are the foundation from which everything we have to offer as a company is based – our processes, services, daily work actions, and commitment to excellence. Our Values, and our adherence to them, set the direction and establish the necessary culture for our organization to succeed.
I will begin with the values and boundaries—my personal "guard rails," which are guidelines that have helped steer my decisions and actions throughout my career—as a starting point. However, these principles are only truly effective when you take time to reflect on them, adapt them to fit your own experiences, and commit to living by them in a way that genuinely feels authentic to you.
Our Values provide clarity about who we are as a company, how we will conduct ourselves, and how we wish to be viewed by others. Again: who we are, what we stand for, what we aspire to be, and what we will never compromise.
• We recognize that our people are our most important asset.
• We believe integrity and excellence are the core of all we do.
• Each of us will conduct ourselves with honesty and integrity.
• We will adhere to our policies and guidelines. If there is something we doubt, we will raise that doubt until it is addressed.
• We make tough decisions, accept responsibility, and report bad news.
• We don’t stop at the first right answer. We focus on new ways to create solutions.
• We embrace change and thoughtfully use processes, technology, and tools for results.
• We have a vision and seek ways to transfer that vision to action.
• We are committed to supporting a climate for success for all and providing a safe work environment for employees, customers, and the public.
• We are humble and support each other.
• We work together as a team, are flexible, and will adapt to changing conditions.
• We will be respected leaders among our peers and within the industry.
• We will learn and grow from our challenges, and we will celebrate and recognize our success.
• We are a company that lives its values.
The full text of the piece is available at Romanella's website at https://3sixtymanagementservices.com in the newsletters section.
Romanella's bestselling book on Balanced Leadership, Tighten The Lugs Nuts, took First Place in the Business genre in The Authors Show® 2024 Book Cover contest. Results of the contest can be viewed at https://wnbnetworkwest.com/index.php/book-cover-contest-2024-vote?page=1.
Rocky offers a number of resources on his website that offer powerful ideas for leaders at any level - business managers, educators or small group leaders:
FORBES CONTRIBUTIONS:
Rocky is a former official member of Forbes Business Council and a past contributor on many different topics. A full list of his Forbes articles is available at https://www.3sixtymanagementservices.com/forbes-business-council/.
PODCAST:
Rocky hosts The Leadership Library Podcast, now in its 9th season. New shows will be posted every Tuesday through the end of 2025 at https://tightenthelugnuts.com/.
All of us are leaders in some way - parents, educators, athletes, special interest groups large and small, sales teams - the list is endless. Regardless of the role we play, Romanella's concepts, developed under the heading of Balanced Leadership, can be applied to improve effectiveness, efficiency, and results.
Morning coffee is one of the joys of life for many of us. When you add your Cup of Joe to your visit to the Leadership Library podcast, your morning coffee will add an educational, entertaining dose of leadership octane to your day. Past show topics include:
The Feeling Of Trust That Comes From Hope (over 7.5 K views)
Soft Skills For Great Results (over 3.1K views)
Balanced Leadership
Goal Setting
Integrity
Leaving a Legacy
Personal Values
Performance of a Successful Team
Strategic Vision
Operational Excellence
Strategic Process
Are You A Job Skill Developer
Leadership Roles and Responsibilities
SWOT Analysis
Training and Development
with many more topics available and more on the upcoming schedule.
The podcast is now available at https://tightenthelugnuts.com or visit https://www.buzzsprout.com/1484407. The podcast is also available at Apple Podcasts. More on leadership, building a legacy and many other topics are also available at Romanella's website at https://3SixtyManagementServices.com.
BOOK:
Rocky's book about leadership, 'Tighten The Lug Nuts: The Principles Of Balanced Leadership' recently achieved number 1 bestseller status in both Business Management and Business Leadership.
In 'Tighten the Lug Nuts', Romanella uses his forty-plus years of experience at UPS, and his CEO and Director roles, to explore the ways a true leader can lead any organization and its people to new levels of success.
If you read only one business book this year, this is the book you should read.
Rocky's approach to leadership is unique and highly effective. He believes that great leaders challenge their people not to stop at the first right answer. 'Tighten The Lug Nuts' is a book about leadership that help readers move past that first right answer. It is full of detailed examples that are organized in an educational and entertaining way to form a framework of real-world concepts. The deceptively simple concepts, with powerful “How To Messages“ can be utilized by anyone who holds a leadership position - even parents, educators, and others. Whether you are a seasoned professional or a first-time manager, 'Tighten The Lug Nuts' is not only motivational, but also a call to action for those who have yet to make a mark in their field.
The book can also help position an organization for hyper growth coming out of the pandemic, Key concepts detailed in the book will prepare leaders and their teams to hit the ground running as they rapidly refocus and rebuild. 'Tighten The Lug Nuts' is loaded from cover to cover with practical information that can help leaders become more effective, more productive, and more successful. It is not just another "book about leadership."
'Tighten The Lug Nuts' is available at online book retailers. More information is available at his website at https://3sixtymanagementservices.com and at https://tightenthelugnuts.com.
Rocky Romanella has built an entire library of cutting-edge resources, available at his website, to help position ourselves to come out of the pandemic stronger, leaner, faster and to get a jump-start on the Rapid Rebuild process. Those resources include:
LIVE AND VIRTUAL KEYNOTES AND TRAINING - SUPPORT FOR WEEKLY MEETINGS AND CALLS
Rocky has been doing virtual conferences and training sessions with a keen eye on POST COVID and the Rapid Rebuild of our businesses. He can build a program, live or virtual, for any organization. Topics can include any or all of the 23 Leadership Competencies, concepts from the book, Tighten The Lug Nuts: The Principles Of Balanced Leadership, or any topic that might be appropriate.
THE LIST - 23 LEADERSHIP COMPETENCIES
Every item on the list will play a vital role during the Rapid Rebuild of our economy, our businesses and our lives. Any or all of them will be appropriate for virtual meetings, talks or presentations.
PODCASTS LIBRARY
Over 108 podcasts that take a deep dive into Leadership topics. These can be searched by topic, show name or Leadership Competency.
VIDEO LIBRARY
The video library includes training videos, Balanced Leadership videos, Keynote Speaking videos, Tighten The Lug Nuts videos, interviews videos, Coach's Corner videos and much more.
More on leadership skills, virtual keynotes, training sessions, virtual meetings and conferencing calls, training workshops, strategy sessions and general information on the relaunch of the economy is available at Romanella’s website.
MEETING CALLS
As a special incentive for those who are ready for a Rapid Rebuild, Rocky will be offering meeting calls at no charge for those who purchase 20 or more copies of his 5-star rated book on leadership, 'Tighten The Lug Nuts'. Contact Rocky for details at rockyromanella@gmail.com, and or 610-322-0720 to schedule your session.
With over 4 decades of “boots on the ground” leadership experience, Rocky Romanella is one of the best keynote motivational speakers in the country and internationally. He has spoken in large and small venues all over the US including cities such as Atlanta, San Diego, Las Vegas, Phoenix, NYC, Dallas, Chicago, Miami, Houston, LA, Charlotte, and many others. Internationally, he has presented keynotes in Toronto, Mexico City, Milan, London, and Krakow. He is known for creating excitement through his energy, passion, and knowledge, while employing his talents and experience to motivate, inspire and entertain audiences, regardless of size.
Romanella has garnered praise for his ability to connect to a wide range of audiences with his storytelling ability and innate charisma. Richard Snowden, President of Raven House International said, "An engaging speaker and facilitator, Rocky leads business executives to break-through results through break-through thinking." Conrad Swanson, Sr. VP Agency Development of Arpin Van Lines Inc. stated, "Rocky inspired many to look inward and improve the way they operate their businesses and lead their team members."
A winner of the UPS Chairman’s Award for Excellence, Romanella has created a legacy of motivating teams to achieve their best. He pulls in audiences with real life stories from an illustrious career spanning nearly 40 years at one of the most recognized and admired brands in the world. Rocky brings leadership expertise in supply chain, logistics and transportation, retail, sales and operational excellence strategy, telecommunications engineering/construction management and installation. Having led many company sales efforts, rapidly building brands, restructuring events, and developing a culture needed to integrate past acquisitions, he inspires audiences to create a unified company with one vision.
Rocky Romanella is available for keynote speaking engagements and media interviews. He can be contacted using the information below or by email at rockyromanella@gmail.com. Full information on 3SIXTY Management Services, more information on keynote speaking and 'Tighten The Lug Nuts' is available at the company website at https://3sixtymanagementservices.com.
About Rocky Romanella:
Rocky is the Founder and CEO of 3SIXTY Management Services, LLC, a management consulting firm specializing in Executive Speaking, Leadership Development and Consulting Services. He also serves on the board of Goodman Networks, a leading provider of end-to- end network infrastructure, field and professional services to the wireless telecommunications and satellite television industries.
Rocky is an experienced CEO who led one of the largest rebranding initiatives in franchising history – The UPS Store, revolutionizing the $9 billion retail shipping and business services market.
While leading The UPS Store, the network increased retail unit, same-store sales by 5.8%, outpacing the National Retail Federation results of 4.6% during a recession.
Rocky steered UPS’s entry into the health care industry and created the mantra, “It’s a patient, not a package.®”
He also led the integration of more than 20 acquisitions to improve financial performance, capabilities, and global network footprint.
Through his executive roles and leadership advisory services, Rocky delivers results by developing and implementing his Balanced Leadership Model across enterprise operations. This includes a laser focus on customer needs, employee empowerment and the demands of shareholders.
Rocky has the rare ability to see a clear vision of the changing business landscape, the passion to develop strategies, tactics, and metrics to drive desired results.
Contact:
Rocky Romanella
https://3sixtymanagementservices.com
rockyromanella@gmail.com
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