Award Winning Author Diane Mae Robinson To Appear On CITL-TV To Discuss Her Latest Children's Book, 'Sir Princess Petra'

Robinson will appear with show host Kahla Buchanan. The segment, entitled ‘Around the Region’, airs Wednesdays at 7:30pm on CITL-TV Bell 237 and Shaw 319. The show features events and happenings that impact the Midwest and Lakeland regions in Alberta, Canada

Award winning Canadian author Diane Robinson will appear on ‘Around The Region’, an Alberta Canada television program that airs on Wednesdays at 7:30 pm on CITL-TV Bell 237 and Shaw 319. The show, hosted by Kahla Buchanan, features events and happenings around the Midwest and Lakeland regions in Alberta Canada.

Robinson recently took home two major awards for her childrens book, 'Sir Princess Petra'. She was honored with the Lieutenant Governor of Alberta Emerging Artists Award for Children's Book Author. She also took 2nd place in the Purple Dragonfly Book awards for Children's Chapter Book. 'Sir Princess Petra’, the first book in the Pen Pieyu adventures, features surprising plot twists and turns, brilliant flashes of humor, zany characters and is rooted in timeless values that shine through the charismatic main character.

“What an honor it is," stated Ms. Robinson, "to be featured on a television show with such a large viewing audience. Receiving the Lieutenant Governor of Alberta Emerging Artist Award for Literary Arts and taking second place in the Purple Dragonfly book awards are both huge honors, and a definite boost for recognition in the literary world."

'Sir Princess Petra' is written in the tradition of C. S. Lewis and is reminiscent of 'Shrek'. Reviewers have labeled the award winning book a 'fantasy adventure that is sure to become a timeless classic.'

While dragon books are one of the most popular segments of fantasy fiction and children's books in today's marketplace, in this fantasy fiction work, Robinson uses the dragon books concept as the background to teaching young people traditional values. In the story line, Princess Petra’s unusual birthday request to become a royal knight sends the royal court into a frenzy. But when she agrees to undertake a knight’s quest, not even the royal rulebook, with its list of outrageous knight deeds, can dissuade her. Armed with a cake knife and a suit of the best royal pots and pans, Petra chooses to hush the howling dragon, Snarls, in the Forest of Doom and win her real armour. Ms. Robinson's highly praised work demonstrates that dragon books can be something much more than dragon books.

“Being interviewed for ‘Around The Region’", Robinson continued, "was a great experience. The host, Kahla Buchanan, was very easy to work with and did an exceptional job with questions about my books, my writing career and about my being a children’s book author.”

The air date for the show is to be announced shortly. Ms. Robinson is available for media interviews and can be reached using the information below or by email at robinsond@mscnet.ca. More information, including reviews, information for teachers and librarians and a special children’s section is available at her website. 'Sir Princess Petra' is available from Amazon, Barnes and Noble and Tate Publishing.

About Diane Mae Robinson:

Diane Mae Robinson has a journalism diploma from the Schools of Montreal, and an advanced diploma from the Institute of Children's Literature in Connecticut.  She is also an artist, and teaches acrylic and watercolor art to children. She lives with her husband, Allen, in a small hilltop castle near St. Paul, Alberta.  They have four dogs and three horses, along with a forest inhabited by gnomes, fairies, a princess, and a dragon. This magical forest is where Diane creates her characters and gets the inspiration for her stories.

Contact:

Diane Mae Robinson
http://www.dragonsbook.com
robinsond@mcsnet.ca

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Marketing And Publicity Agency, Free Publicity Focus Group, Releases Statement Regarding How To Market Books In 2013

Marketing books in the year 2013 will require that authors understand the inbound nature of Internet marketing. Internet based marketing strategies have replaced traditional forms of book marketing, especially in regards to ebooks

On December 20, 2012, the Free Publicity Focus Group, a top ranked marketing and publicity firm, published an article detailing some of the best book marketing strategies for the year 2013. While many authors believe advertising, media pitches, social media and other forms of outbound marketing strategies can drive sales, this is not always the case. Inbound Internet marketing strategies are, and will continue to be the key drivers of sales.

"Many books fail in the marketplace today," Don McCauley stated, "not because they are poorly written or because there is no market. Most fail because they are invisible. Though a book is out there on the web, this does not mean it is being seen by a sufficient number of interested buyers. This is a marketing strategy issue. Chasing buyers or trying to find them is a very inefficient way to attempt to market anything today, including books. It's very expensive, time consuming, frustrating and the return on investment is usually very low. Marketing today is not about chasing a few potential buyers around. It is more important today that buyers are able to find what they seek. It's not necessary to chase potential buyers or seek them out, though this is what comes to mind for most when they hear the word 'marketing'. In the Internet environment, buyers are already there and they are there in huge numbers, actively seeking books to purchase today. The key is not to ‘find’, but is instead to ‘be found’ by those huge numbers of active seekers who have already made a decision to buy a specific type of book. That requires a strategic, much more effective inbound approach."

To be successful in today's environment, authors must learn how to market books effectively on the Internet. That is not likely to change. The key word in this statement is 'effectively'.

"Every book is unique," McCauley continued, "and every audience is one of a kind. Authors must know their potential buyer demographics (male/female, age, location, specific needs, etc) and must communicate with them using their preferred communication styles and preferred communication tools. Authors must understand clearly how and why people buy things today. The approach today is completely different from the traditional marketing approach. Interruptive, intrusive, old-school marketing messages can create a negative first impression."

"Effective marketing involves doing things that produce compound interest; things that actually increase in value over time. Advertising, outbound pitches, social media and the like are holes into which one must constantly throw more money, time and effort to produce any results at all. Though this is perhaps how it used to be done, it is very inefficient. There are many other marketing tools that can increase in value over time with a much smaller initial investment of effort, time or cost."

Don McCauley is available for media interviews and can be reached using the information below or by email at don@freepublicitygroup.com. More information is available at the FPFG site at http://www.FreePublicityGroup.com.

Profile:

The Free Publicity Focus Group is a full service, results focused marketing and publicity agency. Services provided include marketing strategy development, Internet publicity planning and implementation, targeted search engine optimization, strategic social media marketing, content marketing, email marketing and traditional media outreach. FPFG also develops websites, audio and video marketing tools, teleseminars and webinars.

Contact:

Don McCauley
Free Publicity Focus Group
http://www.freepublicitygroup.com
don@freepublicitygroup.com

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Dr. Barbara Lavi Resolves To Empower People Discouraged By the Tragedy In Newtown By Teaching Them How To Keep Their Dreams Alive

This year the horrifying events in Newtown CT are casting a shadow over the holiday season. It is hard to feel joyful. New Year’s resolutions may seem trivial. Perhaps there will be less tinsel this year, but Dr. Lavi is hoping to help people put more substance into the holidays. She hopes to inspire people who may be feeling discouraged to find deeper meaning in life and reconnect with their aspirations for the future

Dr. Barbara Lavi is a licensed psychologist, public speaker, and author of 'The Wake Up And Dream Challenge.’ Her new book teaches how to overcome all kinds of adversity.

Many people lose sight of their dreams especially when events like those in Newtown challenge them to question the meaning of life. When we see innocent lives taken senselessly, we often become cynical and lose hope. Dr. Lavi believes that, “If we give in to this kind of negative thinking and abandon aspirations, we let fear control our lives.” For over thirty years Dr. Lavi has empowered people and helped them overcome loss, trauma and adversity by helping them reclaim their dreams. Her techniques can help during these difficult times. 'The Wake Up and Dream Challenge' teaches how to 'dream it forward' at any age, regardless of financial, health or personal challenges. Her clients made what seemed impossible possible. The book demonstrates ways any reader can overcome obstacles as well.

VC August, author of 'The Healing Hour,’ says that, “Giving this book to anyone who wants to plan their future, is stuck in a bad situation, or wants to enjoy every crumb of their lives on earth, would be the best gift ever; the key to living life to the fullest.”  Dr. Lavi understands that we have all been impacted by the events and are all grieving at varying levels. We vacillate from being glued to the news trying to make sense of senseless loss or turning the TV off trying to escape the powerful emotions that the images evoke.

In an everyman’s version of the Bill and Melinda Gates and Warren Buffet’s Giving Pledge, Dr. Lavi is donating 1/2 of the profits from every book sold to 21 Dream Nonprofit Organizations.(A Child Is Missing, The Blind Judo Foundation, Boaz and Ruth, Camp Young Judaea, Compass to Care, D.R.E.A.M., Inc, Denver Active 20 –30, The Dr.Cynthia Lucero Center, The Elimination of Prejudice, Enchanted Makeovers, Green Demolitions, HerShe Group Foundation, Higher Ground,  Menorah Park Center for Senior Living, MicroMuseum A Living Arts Center, Music From A Bottle, New York Says Thank You, Osprey Village, Inc., Rock & Wrap It Up, Simon’s Fund, and Voices Against Brain Cancer). These organizations are helping countless individuals across the United States reach their dreams while overcoming all kinds of challenges. Her website offers information about these organizations, a link to preview and purchase the book while donating to one or all of these organizations. Every book sold, therefore, helps make the world a better place.

Since people may need additional help this year, Just a day before the attack on Sandy Hook Elementary School, Dr. Lavi had written a blog called: Take the New Year's Resolution Challenge encouraging people to try her techniques instead of making New Year's resolutions. She was offering a half hour complementary consultation to anyone who bought her book between December 13th and January 31st. In light of the events that have transpired, the offer seems even more appropriate since people may need additional help getting through the holidays and refocusing on their dreams.  The consultation will help empower them to create lasting positive changes, not just New Year’s resolutions that often fall by the wayside.

Although our hearts are heavy this holiday season, Dr. Lavi encourages people to continue to dream of and work for "Peace on earth, good will toward men."  Regardless of religious affiliation, we can be inspired by the words and music which have additional significance this year. Dr. Lavi reports that she, "will never think of the words, 'And your strength broke their swords, when our own strength failed us,' from the song 'Rock of Ages' in the same way. Although  alone our strength may fail us, together, we must find strength to believe in miracles and take action to make them happen. By voicing our concerns and searching for creative solutions to the challenges we face, out of this tragedy, we must find the strength to build a better safer world."

Dr. Barbara Lavi is available for media interviews and can be reached using the information below or by email at DrBarbaraLavi@ACTNowPsychotherapy.com. 'The Wake Up And Dream Challenge' is available on her website and at Amazon.com. More information is available on her website at www.WakeUpAndDreamChallenge.com.

Profile:

Dr. Lavi, a Licensed Psychologist since 1978, worked and trained in the Boston area before moving to Westport, CT in 2000. She holds a Master's Degree in Clinical Child Psychology and a Doctorate in Professional Psychology. The techniques Dr. Lavi shares in her book were developed over the course of her career as a Staff Psychologist and Coordinator of both the Child & Trauma Teams at Harvard Pilgrim Health Plan, Clinical Director of the Delphi Center in Burlington MA and in her private practices in Boston and Connecticut.

She founded ACT Now Psychotherapy utilizing her active, creative, time-sensitive approach to therapy. Therapy with Dr. Lavi is as brief as possible. Some clients may come for a few months others for a few years. Often clients return when new needs arise over the course of their lives. She works with children and adults using individual, couple, family, and group therapy. Dr. Lavi utilizes cognitive behavioral therapy, hypnosis and Eye Movement Desensitization Reprocessing (EMDR). Her areas of specialization include: divorce, anxiety, fears, phobias, loss, illness and trauma.

Dr. Lavi is also a motivational speaker who has presented workshops to corporations for Cigna EAP and Magellan Behavioral Health. This summer she completed a book tour, Dreams On Wheels. On the tour, she spoke at the National Convention of Elimination of Prejudice in Richmond VA and was Scholar in Residence at the Menorah Park Center for Senior Living in Cleveland OH. Dr. Lavi currently maintains a private practice in Weston, CT. To learn more about Dr. Lavi's experience and services, go to her website.

Since writing the book, Dr. Lavi has developed an additional expertise in using social media for social good and supports multiple nonprofits through the book. She trained interns in the use of social media and book publishing while helping them work towards their dreams.

Contact:

Dr. Barbara Lavi
www.wakeupanddreamchallenge.com
drbarbaralavi@actnowpsychotherapy.com

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As The Fiscal Cliff Approaches, Business Consultant John J. Murphy Answers The Question, “What Ever Happened To Teamwork?”

As the United States approaches another serious financial challenge known as the ‘Fiscal Cliff’, citizens look to the country’s political leadership and ask, “Why are we not pulling together as a team? Why are the leaders of the United States not united? Where is sage leadership when we need it? Why are politicians not letting go of bipartisan baggage and stepping up?”

As bipartisan bickering continues in Washington, the question at the forefront of the consciousness of many Americans is “What ever happened to teamwork?” Award-winning author and international business consultant John J. Murphy of Venture Management Consultants answers this question and many more as organizations worldwide seek his wise counsel and coaching. From the U.S. Navy to Fortune 100s, Murphy teaches that teamwork is the ultimate reflection of wisdom and balance. He is the author of 14 books and has appeared on over 400 radio and television interviews. In his opinion, the answers to these questions can be found in his definition of teamwork.

“We must begin by looking at what teamwork really means,” stated Murphy. “Teamwork is a cooperative effort in which individual interests are subordinated to the interests and the needs of the team. This means giving up some of the me for the we. Teamwork is a process requiring ‘we-opic’ vision and a ‘what’s in it for the we?’ perspective rather than the all too familiar ‘me-opic’ and ‘what’s in it for me’ attitude.”

John J. Murphy’s body of work is immense. It is especially pertinent in light of today’s need for building effective teams, learning to work as a team and the development of team leadership.  He is the author of numerous books on leadership and teamwork, including ‘Pulling Together: The 10 Rules For High Performance Teams’ and ‘Pulling Together: The Power Of Teamwork.’ His company, Venture Management Consultants, specializes in helping people and organizations worldwide achieve and sustain peak performance through effective deployment, development and implementation of best practice techniques. These include, but are not limited to, lean six sigma, leadership skills training, and leadership in management, leading change, kaizen, customer service and sage leadership.

“I think teamwork is critical to success in any arena,” Murphy continued. “People worldwide need leadership that understands this. It does no one any good when we have leaders dividing people rather than pulling them together. The power of teamwork is what makes nations and organizations great. ”

John J. Murphy is available for media interviews and can be reached using the information below or by email at jjmurphy13@comcast.net. Murphy’s books are available at Amazon, at his website and many other online book outlets. More information, including a full list of services and authored works, can be found at his website at www.venturemanagmentconsultants.com

About John J. Murphy:

Recognized as an international expert on leading culture change, John Murphy helps organizations address this issue head on. The author of 14 books on related topics, and a guest on over 400 radio and television stations, Murphy teaches leaders worldwide how to integrate the culture piece (of OE) with the systems, structural, and “tools” components. Approaching the change process with an integrated strategy leads to powerful, measurable, sustainable results.

Contact:

John J. Murphy
Venture Management Consultants
www.VentureManagementConsultants.com
www.JohnJMurphy.net
jjmurphy13@comcast.net

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Book Marketing Announcements: The Authors Show Lineup For The Week Of December 17, 2012

Book Marketing, The Authors Marketing Powerhouse, serves as a community of authors and allows authors to actively engage in promotion and publicity for marketing purposes. Authors can upload author photos, bios, book covers, video and book videos. It also offers discussion forums, segmented groups and events listings. Facebook and Twitter integration are available

Don McCauley of the Free Publicity Focus Group and Danielle Hampson of eBroadcastMedia.com, founders of Book Marketing, announced today The Authors Show radio and TV weekly broadcast schedule.

Book Marketing, branded as 'The Authors Marketing Powerhouse', allows authors and publishers the opportunity to upload photos, bios, book covers, video and book videos. The site also offers discussion forums, segmented special interest groups and allows for event listings. Each author can develop a personalized page. In addition the site allows for integration with Facebook and Twitter. The site is a joint collaboration, developed by Don McCauley of the Free Publicity Focus Group and Danielle Hampson, CEO of eBroadcastMedia.com.

"We believe this site offers a real opportunity for authors, publishers, self published authors and publishing companies," stated Mr. McCauley, "as the site offers so many options, opportunities and possibilities. It can be treated as a place to create awareness of one's work while, at the same time, the site allows the author to network with like-minded individuals. No cost video training is provided to members at the site. The segmented groups allow for the exchange of book marketing ideas, while the discussion forums can serve as an educational resource for those who may have a need to increase their own knowledge in regards to creating marketing and publicity plans that produce real results. All of this can be integrated with social networking technologies. The site can serve as a centralized hub for book marketing activity, education and networking."

Group discussions include website design and search engine optimization, marketing and publicity, audio and video, writing fiction and writing non-fiction. There are segmented group discussion for children's authors and Christian authors. Forum discussions include book marketing strategies and website optimization strategies. Groups and discussions can be created by participants, subject to moderator approval. Help A Publisher Publish You (HAPPY), offered through eBroadcastMedia.com, is a weekly listing of publishers and agents sent to participants of the list service.

Appearances on The Authors Show, Internet radio and tv versions, are produced by Danielle Hampson of eBroadcastMedia.com. The shows offer professionally produced radio and TV interviews that are broadcast worldwide. This upcoming scheduled radio lineups include:

Week December 17, 2012 On The Book Marketing Show

Eric DelaBarre
John Meacham
Richard Godwin
Leyland Hazlewood

Week December 17, 2012 On The Radio Version

Roberta Goodman
Russell Warnberg
Vivienne Vuitton
Chris James
Stephen Schochet
Zachary E. Lewis
Barbara Simpson Carducci - The Childrens Authors Show
Kristin Barnes - The Childrens Authors Show
John A. DiCicco - The Business Authors Show
Louis Straney - The Business Authors Show
Mary Ann Diorio, PhD - The Christian Authors Show

"Our goal with this site," said Ms. Hampson, "is to create a one stop resource that covers all the bases in regards to creating success for authors in an Internet marketing environment. The collaboration between us allows authors to take advantage of getting the word out through Book Marketing, while participating in networking resources,  group discussions, publisher information listings, full service audio and video production, publicity and marketing resources and much more, all found at one centralized location. As the site grows and evolves, the value of this resource will only increase."

Profile:

Don McCauley is a marketing strategist and is the facilitator of the Free Publicity Focus Group, a marketing and publicity firm. He also serves as the host of The Authors Show Radio.  Danielle Hampson is the Executive Producer of The Authors Show radio group of programs, The Authors Show TV version and is the CEO of eBroadcastMedia.com.

More information is available by visiting the Book Marketing site at www.TheAuthorsMarketingPowerhouse.com. Questions about Book Marketing can be addressed to Don McCauley by email at don (at) FreePublicityGroup.com. Questions about The Authors Show, radio and tv versions can be addressed to Danielle Hampson at danielle (at)TheAuthorsShow.com.

Contact:

Don McCauley
Free Publicity Focus Group
don@freepublicitygroup.com

Danielle Hampson
The Authors Show
danielle@theauthorsshow.com

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