How To Create Word Of Mouth For Authors - New Book Marketing Training Segment Released By FPFG

The new segment is the sixth in a series of training segments released at no charge for authors, self-published authors and publishers

In a recent training segment entitled ‘Book Marketing: How To Create Word Of Mouth’, Don McCauley states that word of mouth is one of the most powerful methods of creating new and ongoing sales for authors of books. Creating word of mouth is a challenge for many authors, especially in today’s book marketing model.

“The key to success,” McCauley stated, “lies in the strategy used to create word of mouth and in the implementation of methods to maintain the momentum of a word of mouth marketing campaign.”

In the training segment he clearly demonstrates that word of mouth marketing is a dedicated component of a book marketing strategy. It is not social media marketing, testimonials or reviews. A word of mouth marketing strategy must begin with buyers.

“Social media contacts,” McCauley stated, “are generally not yet buyers. Though we can create conversations around a book or topic, it’s not likely we can create much real word of mouth unless all of our social media contacts are buyers of the book. How can someone possibly recommend a book with any credibility at all if they have not read the book? And while testimonials and reviews could be said to be a form of word of mouth, these are much more indirect, as there is really no incentive in place for these readers or reviewers to ‘spread the word’ to their list of contacts.”

But the primary reason many authors fail in regards to their book marketing efforts McCauley believes lies in the overall book marketing strategy employed.

“The old school, ‘yell, tell and sell’ push marketing approach,” McCauley stated, “usually takes a very long time, a lot of effort and a good deal of luck to create success. Using that strategy the seller ends up chasing buyers, hoping to find those who might want to buy. The days of the interruptive, intrusive, outbound advertising style message are gone.”

Other segments in the book marketing series include:

Segment 1 - How To Get In Front Of Your Target Buyers
Segment 2 - The Most Powerful Book Marketing Strategy
Segment 3 - 5 Reasons Why Your Book Marketing Plan Is Not Working
Segment 4 - How To Get In Front Of Book Buyers
Segment 5 - Book Marketing For Self Published Authors


Don McCauley is available for media interviews and can be reached using the information below or by email at don@freepublicitygroup.com. More information is available at the FPFG site at http://www.FreePublicityGroup.com/blog.

About The Free Publicity Focus Group:

The Free Publicity Focus Group is a full service, results focused marketing and publicity agency. Services provided include marketing strategy development, Internet publicity planning and implementation, targeted search engine optimization, strategic social media marketing, content marketing, email marketing and traditional media outreach. FPFG also develops websites, audio and video marketing tools, teleseminars and webinars.

Don McCauley of the Free Publicity Focus Group is a marketing strategist with over 30 years of experience. He helps individuals, small businesses and professionals create low cost publicity and marketing campaigns to increase sales. He is an author and currently writes for regional and national print and electronic publications. He serves as host of The Authors Show radio program. He is an Inbound Marketing Certified Professional and is a member of the Internet Marketing Association. He is the co-founder of Book Marketing, a site for all things related to marketing books.

Contact:

Don McCauley
Free Publicity Focus Group
http://www.freepublicitygroup.com
don@freepublicitygroup.com

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Author Carl O. Helvie, R.N., Dr.P.H., Chosen As Finalist In '50 Great Writers You Should Be Reading'

Dr. Helvie’s book, ‘You Can Beat Lung Cancer: Using Alternative/Integrative Interventions’, presents specific natural interventions used by the author when given 6 months to live by conventional medicine—38 years ago

Dr. Carl O Helvie, author of ‘You Can Beat Lung Cancer: Using Alternative/Integrative Interventions’, has been chosen as a finalist in the ’50 Great Writers You Should Be Reading’ Awards contest. The contest is sponsored by The Authors Show.

’You Can Beat Lung Cancer’ presents an overview of lung cancer followed by the specific natural interventions used by the author when given 6 months to live by conventional medicine—38 years ago and the subsequent interventions used to remain cancer free. Additional chapters in the book are provided by integrative physicians Dr Bernie Siegel, Dr James Forsythe, and Dr Francisco Contreras, and by health professionals Dr Kim Dalzell (nutritionist) and Tanya Harter Pierce (protocel expert). Other chapters in the book discuss how to carry out the holistic interventions used (physical, mental, spiritual) such as radon detection, smoking cessation, meditation, prayer, affirmations, visualization, staying positive, and maintaining faith.

”It is an honor,” Dr. Helvie stated, “to be selected as a finalist in the 50 Great Writers You Should Be Reading contest. Recent responses to my radio, television, newspaper and magazine interviews on natural and alternative holistic treatments for lung cancer discussed in ‘You Can Beat Lung Cancer: Using “Alternative/Integrative Interventions’ and by those supporting my enrollment in this contest reinforces my belief that natural/alternative interventions for cancer are a timely topic.  I am excited about and appreciative of this opportunity.”

The book has received numerous positive reviews. In a recent Amazon review, G. Edward Griffin, Author of 'World Without Cancer' and 'The Politics of Cancer Therapy' said that Dr. Helvie's book " . . . is one of the most comprehensive books available on alternative treatments for lung cancer. It explains the treatments used successfully by a health professional/cancer survivor of 38 years and by some of the leading medical and health practitioners currently in the field. It will be useful, not just for the lay reader, but also for therapists and others with a scientific background.”

Dr. Carl O. Helvie is available for media interviews and can be reached using the information below, or by email at carlhelvie@cox.net.  Dr. Helvie’s work is available at Amazon and Barnes and Noble. Readers are encouraged to vote for Dr. Helvie at http://votewinners2013.questionpro.com/. More information is available at Dr. Helvie’s website at http://www.beatlungcancer.net.

Profile:

Dr Carl O. Helvie, a registered nurse with two masters (U of California, Johns Hopkins U) and a doctorate in public health and wellness (Johns Hopkins U), has 60 years experience as a nurse practitioner, educator, author, and researcher.  He received national recognitions including the Distinguished Career in Public Health Award from the American Public Health Association in 1999 and listings in most major national references such as Who’s Who, Who’s Who in Virginia, Who’s Who in American Nursing, Outstanding Educator in America, Men of Achievement, and a listing on Wikipedia. He has published 8 books and chapters in 4 additional ones. He has also published or presented internationally over 100 papers and articles.

Dr Helvie is also a 38-year lung cancer survivor who was given 6 months to live by conventional medicine so he used natural interventions. His story and what he has done since to prevent recurrence is included in ‘You Can Beat Lung Cancer: Using Alternative/Integrative Interventions’. For the past 38 years his focus has been on holistic health and natural interventions. He has been host of the Holistic Health Show on BBS Radio for the past 5 years.

Contact:

Dr. Carl O. Helvie
www.beatlungcancer.net
carlhelvie@cox.net

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Nancy Alvarez, Author Of ‘The Girls And Me’ Is Finalist In '50 Great Writers You Should Be Reading' Awards

Alvarez was chosen by public vote. Her entry is based on her latest novel, 'The Girls And Me'

Nancy Alvarez, author of ‘Little Nancy: The Journey Home’ and 'The Girls And Me', has been chosen as a finalist in the '50 Great Writers You Should Be Reading' Awards sponsored by The Authors Show.

"When the Author’s Show named me a finalist last year for my memoir, 'Little Nancy: The Journey Home’, it was a real honor,” Alvarez stated. “To be named a finalist again this year for a novel, 'The Girls And Me', came as a complete and delightful surprise.  I have been a writer of fiction, nonfiction and screenplays for over thirty years; the life of an artist is never an easy one.  The Authors Show gives much needed support for that journey.  I urge you to go to the Authors Show site and vote for my inclusion in the 2014 edition of their book, 'Fifty Great Writers You Should Be Reading.'"

‘Little Nancy: the Journey Home’ is one woman's journey back into the childhood she thought she had left far behind, to find the delighted child she had once been because she feared she had lost her forever. Not only did she find that little girl, she was able to integrate her spirit into the life of the adult woman she had become. To help other women begin the same journey, the author has included a fourteen-page workbook with questions, chapter by chapter, so that other women might walk a similar path.

In 'The Girls And Me', Rebecca's eldest daughter Naomi has been helping the rural poor in 'Nicador' for months when Rebecca receives a phone call informing her that her daughter has been jailed. The mother and and her younger daughter, Sadie, fly south two days later to get Naomi out of this foreign prison, only to discover that the issue of her release is 'if', not 'when'. All three must find a way to cope, and to have a life in the midst of this painful new reality. Like the Julia Alvarez novel, 'In The Time of the Butterflies', it is the strength of the relationships between these women that will get them through the circumstances they find themselves in, each in her own way, and each with the succor and love they have for one another.

Both books have received high praise from reviewers. A recent 5 star review for 'The Girls And Me' on Amazon stated, "I love this book! I could not put it down! It gives a birds eye view into the relationship dynamics between a divorced couple with children, father and daughter, mother and daughter, and siblings. At the same time it allows the reader to maintain a complex and deep relationship with individual characters. I really enjoyed this story and would recommend reading it." Another review for 'Little Nancy' stated "Nancy Alverez takes aim and hits the nail right on the head. Time after time in her fine book, I recognized myself, thoughts I had had, problems I had confronted. She clearly defines the influences and times she grew up in, and how they affected her life as a woman, i.e., the kinds of choices she made because she thought she had to. It is an enlightening and moving read."

Nancy Alvarez is available for media interviews and can be reached using the information below, or by email at info@nancyalvarezwrites.com. Both books are available in paperback and for the Kindle at her website, and at Amazon.com. The public can vote at The Authors Show website at http://www.TheAuthorsShow.com. More information on Nancy Alvarez and her work is available on her website at www.NancyAlvarezWrites.com.

About Nancy Alvarez:

Nancy Alvarez began writing at Sarah Lawrence College. After graduate school in Russian History she was hired by the Follett Publishing Company to write a book about alternative high schools. Nancy wrote articles for the New York Times Magazine and Cosmopolitan. After moving to Los Angeles, she was hired to write episodes of  ‘The Waltons’ and ‘Movin’ On’ as well as several television movies, including “Sharon: Portrait of a Mistress”. Her first novel, ‘Ladycat’ was published by Crown in 1980 and purchased by Universal Studios to be made into a movie. She started teaching screen writing at UCLA in 1988, going on to teach in the Masters of Professional Writing Program at USC as well. After moving to Seattle she taught at Bellevue Community College, North Seattle Community College, and Seattle Central Community College. For more than five years she and videographer Dana Scheurholz facilitated video workshops for adjudicated youth in Jefferson and Clallam Counties, as well as for the Port Townsend Film Festival. She continues to teach private screen writing classes in Port Townsend, Washington. She is currently working on a multi-generational novel set in Austria, Poland, New York and New Jersey.

Contact:

Nancy Alvarez
www.nancyalvarezwrites.com
info@nancyalvarezwrites.com
Facebook:  www.facebook.com/NancyAlvarezWrites
Twitter:  @littlenanster

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Book Marketing Announcements: The Authors Show Lineup For The Week Of November 24, 2013

Book Marketing serves as a resource for authors and allows members to engage in promotion and publicity for marketing purposes. The site offers no-charge author marketing training, book publicity opportunities and a buyers club for book marketing services

Don McCauley of the Free Publicity Focus Group and Danielle Hampson, Executive Producer of The Authors Show, founders of The Authors Marketing Powerhouse, have announced The Authors Show radio and broadcast schedule for the week of November 24, 2013. The new show schedule is available at the Authors Marketing Powerhouse site.

For those who hope to sell books on the Internet, the challenge can be daunting. It can be confusing difficult, time consuming and expensive. Book Marketing, branded as The Authors Marketing Powerhouse, helps authors overcome these challenges by providing authors and publishers three distinct benefits:

* No charge publicity - members can upload photos, bios, book covers, video and book videos. Each author can develop a personalized page and a personal blog. The site allows for integration with Facebook and Twitter.

* No charge marketing training - provided through the Book Marketing Master Class series of training videos and peer to peer sharing of information.

* Buyers club - low pricing on products and services used by authors and publishers to market books allows members to dramatically reduce book production and book marketing costs.

The site also offers discussion forums, segmented special interest groups and allows for event listings.  The site is a joint collaboration, developed by Don McCauley of the Free Publicity Focus Group and Danielle Hampson, Executive Producer of The Authors Show.

The Authors Show radio shows offer professionally produced radio interviews that are broadcast worldwide. Segmented shows by genre include fiction, non-fiction, children's, Christian and book marketing shows. The upcoming scheduled radio lineups include:

Week November 24, 2013 On The Book Marketing Show

Eric DelaBarre
John Meacham
Richard Godwin
Leyland Hazlewood
Dan Ames

Week November 24, 2013 On The Authors Show

Darden North, MD
Patrick Brigham
Emeka Iwenofu
Les Morse
MaryAnn Diorio, PhD
John DeFilippis
Joseph Weiers and Mom Sandra
Linda Maria Frank

Profile:

Don McCauley is a marketing strategist and is the facilitator of the Free Publicity Focus Group, a marketing and publicity firm. He also serves as the host of The Authors Show Radio.  Danielle Hampson is the Executive Producer of The Authors Show radio group of programs.

More information is available by visiting the Book Marketing site. Questions about Book Marketing can be addressed to Don McCauley by email at don (at) FreePublicityGroup.com. Questions about The Authors Show can be addressed to Danielle Hampson at danielle (at)TheAuthorsShow.com.

Contact:

Don McCauley
Free Publicity Focus Group
don@freepublicitygroup.com

Danielle Hampson
The Authors Show
danielle@theauthorsshow.com

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Help For Single Moms: Jennifer Barnes Maggio Of ‘The Life Of A Single Mom Ministries’ Offers Resources

Maggio, recently featured in a New York Times article, believes that connecting single mothers with church support groups can be the catalyst to helping single moms realize their life goals and start down the path to a much brighter future

A recent article in The New York Times featured the story of Jennifer Barnes Maggio, CEO of The Life of a Single Mom Ministries. In the article she credits God and her relationship with the church with her rise from poverty as a single mom to success beyond her own expectations. She has since taken the lead role in an organization that empowers single moms to rise above the vicious cycle of poverty, government assistance, low self-esteem and societal pressures to conform to accepted norms.

"Single moms," Maggio stated, "don't need someone else pointing a finger at them. They need hope, help, and encouragement. They want connection and friendship with other moms who have been there and understand the journey."

The Life of a Single Mom Ministries is a nonprofit organization committed to connecting every single mother to a support group in a local church. The group focuses on training churches and communities on how to meet the needs of single moms through effective support groups that offer education on a variety of relevant topics, networking opportunities, and encouragement. They offer an innovative training kit for both new and existing single mother programs, consultations, conferences, books, study materials and event speakers. Additionally, they provide single parents with resources for financial education, parental effectiveness, and overall emotional health.

Jennifer Barnes Maggio is a prolific writer and has authored a number of titles for both single moms and churches. These include 'Peace and the Single Mom: 50 Moments of Calm in the Chaos', 'Kids and the Single Mom: A Real World Guide to Effective Parenting', 'The Church and the Single Mom', and 'Overwhelmed: The Life of a Single Mom'.

"Our God," Maggio continued is much bigger than any statistic written on a sheet of paper. The power of God changes lives, offers freedom, and erases pasts. Two out of three single moms aren't attending church. As the body of Christ, this should move us to action."

The Life of a Single Mom Ministries has helped over 20,000 families connect to a local support group and has served more than 1,200 churches and nonprofits in 19 countries to better equip single parents in their communities to live successful lives. The group has won a number of high profile awards including:

2012 nominee for Best New Charity for the CLASSY Awards in San Diego
2012 Business Report Magazine’s Rising Star Award
Named 2012 #1 Single Parent Website by The Examiner
2011 recipient of the Mother of All Ideas Award
Guidestar Exchange Gold Seal Charity
KLOVE Radio’s Featured Ministry, July 2013

Jennifer Barnes Maggio is available for media interviews and can be reached using the information below or by email at info@thelifeofasinglemom.com. Her books are available at Amazon. More information for both single moms and churches is available at her website at http://www.TheLifeOfASingleMom.com.

Profiles:

The Life of a Single Mom Ministries serves single moms in communities across the globe through events, workshops, and conferences. They have served single moms, their children, and taught single moms to serve others. They provide training for pastors, ministry leaders, and lay volunteers. The Life of a Single Mom Ministries is available for video conferences and simulcasts.

Jennifer Barnes Maggio has been featured in countless media venues in print, television, and radio, including The 700 Club, Moody Radio, Focus on the Family, Dr. James Dobson, Power Women, and many others. In addition to being a busy wife and mother of three, she is CEO and Founder of The Life of a Single Mom Ministries and Overwhelmed: The Single Moms Magazine. She also currently oversees one of the nation’s largest single moms’ ministries through the generosity of Healing Place Church. She is a columnist with Single Parents Town, Bizy Moms, iBelieve, and Crosswalk.

Contact:

Jennifer Barnes Maggio
www.TheLifeOfASingleMom.com
info@thelifeofasinglemom.com

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Author C. Robert Cales Chosen As Finalist In '50 Great Writers You Should Be Reading'

Cales was chosen as the result of a public voting process.  His work, entitled ‘The Bookseller’, is a paranormal thriller that has received rave reviews from readers

C. Robert Cales, author of ‘The Bookseller’, has been chosen as a finalist in the ’50 Great Writers You Should Be Reading’ Awards contest. The contest is being sponsored by The Authors Show.

‘The Bookseller’, written in the tradition of Stephen King and Anne Rice, is a paranormal thriller. Unlike many novels in the genre, the book is character driven and offers readers an emotional bond.

“The Authors Show” Cales stated, “has provided me with a tremendous opportunity by publishing a book highlighting ‘50 Great Writers You Should Be Reading’. I am honored, thrilled and somewhat humbled to be considered for admission into this exclusive group of gifted writers. It is my great hope that through this book I can introduce myself to the world and share my talent for planting subliminal terror in the hearts of readers.”

In the storyline of ‘The Bookseller’, Carlos Ramirez is the ruthless leader of a South American drug cartel, violent beyond the pale and yet he is but the tip of the iceberg. He hides a dark secret that has plagued humanity from the beginning, a secret that runs red with blood. Carlos is the latest incarnation of an evil nonhuman spirit that the world has known by other names: Cain, Attila the Hun, Caligula, Vlad the Impaler, Blackbeard the Pirate, Jack the Ripper and Adolf Hitler, to name a few. The nonhuman spirit skips from life to life through time while maintaining memories of everything.

His best men have just perfected a method of infusing liquid cocaine into the pages of books and withdrawing it at the destination point. He has located a bookstore in the perfect location for acquisition to complete the first step of his plan. However it soon becomes evident that he picked the wrong bookstore.

The book has a 4.9 out of 5 star rating on Amazon. One reviewer stated, “…so many genres are effectively combined here that it reminded me in some ways of Stephen King's ‘Dark Tower’ series, only much more condensed. This is the type of story I could easily see adapted into a film. I highly recommend ’The Bookseller’”.

C. Robert Cales is available for media interviews and can be reached using the information below, or by email at meccrc7@aol.com. All of his works are available at Amazon and iTunes. Readers are encouraged to vote at http://votewinners2013.questionpro.com/. More information is available at his website at http://www.scarybobproductions.webs.com.

Profile:

C. Robert Cales was born with a triple dose of imagination. When he was ten he became addicted to horror at the hands of Christopher Lee as Dracula. When he was sixteen his imagination started demanding an outlet and he stepped onto the path to the Writing Craft. Sometime in his twenties he chose Stephen King and Anne Rice as his mentors.

He is the author of ‘Devil Glass’ and ‘The Bookseller’.

Contact:

C. Robert Cales
meccrc7@aol.com
http://www.scarybobproductions.webs.com

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Type 2 Diabetes Prevention: The Real Problem Could Be Your Body Type Says Author Rakesh Sethi, CAHP

Type 2 Diabetes affects millions of people worldwide, even celebrities such as Tom Hanks, Paula Deen and many others. One key to preventing Type 2 Diabetes is diet. However this approach can be greatly enhanced by understanding one’s unique constitution

Type 2 Diabetes cases are on the rise, especially in the 20 and under age group. The problem has become so acute that many are calling it an “epidemic”. Recently the headlines have been filled with stories about high profile celebrities who have developed Type 2 Diabetes – Tom Hanks, Paula Deen and a host of others. CBS News recently ran a report about the Diabetes Atlas that projected 10 percent of the world population will have Diabetes by 2035. Forbes, in a story on the same source, called the problem ‘devastating’ and stressed the need for awareness and new medications. That’s the very bad news.

The good news is that Type 2 Diabetes can be prevented. If not prevented, it can be treated using natural, easy to implement home remedies. Rakesh Sethi, Certified Ayurveda Healthcare Professional offers natural strategies for prevention of Type 2 Diabetes in his latest book, “Health Plus Happiness Equals Wellness’.

While many people put forth the idea that a specific type of diet may be the key to preventing Type 2 Diabetes that may not necessarily be the case. The real key lies in knowing one’s unique body constitution and using that information to formulate a unique diet and lifestyle plan.

"We find in Ayurvedic medicine,” Sethi stated, “there are certain body types that are more susceptible to become diabetic. However, if you discover who you are early in your life and live the suitable diet and lifestyle AS PER YOUR BODY TYPE, you can avoid diabetes altogether.”

Knowing one’s unique body constitution can greatly increase the effectiveness of diabetes prevention and treatment strategies. This however does not stop with Type 2 diabetes – it holds true in regards to all health care strategies. Sethi stresses 5 key points in regards achieving and maintaining optimum health.

1. Before you embark upon your healthy living path, you must know what makes your body-mind composition unique. Eating and living healthy revolving around your unique composition creates a personalized wellness path which can really slow down aging throughout your life.

2. Healthy living, utilizing your unique composition, facilitates your body’s inherent ability to heal itself. Your body is self-sufficient. It is the wrong thoughts and foods that compromise its ability to live in health.

3. Once you start to eat and live according to your unique mind-body constitution, you create less stress and toxins in your body systems. You live disease free. That is the underlying secret to really slow down aging naturally.

4. On your personalized wellness path, you promote health and participate in your wellness every day.  This is the true definition of practicing preventive care and living disease free. Practicing preventive care is NOT taking tests to find out if you have a disease or not. Prevention is what you practice prior to taking those tests.

5.Your wellness path is your own personal healthcare reform. There is no healthcare reform for you unless you take charge to reform your own health.

“The reason,” Sethi continued, “why the general diet recommendations for diabetes work for some and not for others is because people are built differently. Everyone has unique mind-body constitution.   A natural treatment plan to manage diabetes will be much more effective if it is adjusted to suit an individual’s unique mind-body constitution.  Besides suitable diet and exercise based on person’s uniqueness, Ayurveda offers very useful herbal supplements that can increase metabolic rate, boost the function of pancreas, and help formation and maintenance of all tissues. With Ayurveda you can manage and live quality of life without taking meds for diabetes or prevent it from happening in the first place if you are at high risk to get it. Your mind-body constitution can reveal if you are at higher risk to get diabetes.”

In the tradition of health professionals such as Deepak Chopra, and as a Certified Ayurveda Healthcare Professional, Rakesh Sethi bases his approach on Ayurveda. Ayurveda is a health-management approach that encourages wellness, rather than a disease-management approach that treats illness. In Sanskrit, 'Ayur' means life, and 'Veda' means science. This unique medical science addresses the whole person – not just the physical being. For millennia, people have recognized the power of the mind-body relationship and its importance to overall health and wellbeing.

In addition, Ayurveda medical science addresses each individual as an entirely unique person. Unlike traditional Western medicine’s one-size-fits-all approach, the Ayurvedic medical system recognizes that everyone has a unique mind-body constitution.

Rakesh Sethi offers a wide range of both wellness products and services. He is a keynote speaker and presenter on wellness and has spoken at many Fortune 500 companies including Chevron, AT&T, Blue Shield of CA and others.

A large number of articles on specific health topics, including Type 2 Diabetes natural remedies, are available at his website and blog. He offers wellness consultations, wellness coaching, wellness workshops and wellness webinars. He considers workplace wellness to be at the top of his priority list and is available for speaking engagements, workshops and seminars for companies and corporations of all sizes. A no-charge ebook entitled 'Lower Your Cholesterol Naturally' is available for those who sign up for his newsletter.

Rakesh Sethi is available for media interviews and speaking engagements and can be reached using the information below or by email at rakesh@truewellnessgroup.com. His recent Ayurveda book, 'Health Plus Happiness Equals Wellness' is available at the website at http://www.promotehealthwellness.com. More information on all of the above is available at the True Wellness Group website at http://www.PromoteHealthWellness.com.

About Rakesh Sethi:

Rakesh Sethi, BS, CAHP, graduated from UC Berkeley with a Bachelor of Science degree with courses in pre-med, engineering, and computer science and was employed by Hewlett-Packard. In 1987 he started reading the Vedic scientific philosophies and other scientific and philosophical books. In particular, the Tao of Physics resonated with him, because it presents a scientific way to understand our nature from both a philosophical and physics standpoint. This insight, combined from philosophy and science, connected the dots for him and helped him to understand his purpose and his responsibility as a human being.

As a result of his new focus he came to understand that health and happiness lead to true wellness.

Rakesh offers wellness consultations, wellness coaching, wellness workshops and wellness webinars. He serves as a keynote speaker and presents workshops and seminars for companies and corporations on a wide variety of topics including workplace wellness. He is the author of an Ayurveda book, 'Health Plus Happiness Equals Wellness'. The book has received very positive reviews from both laymen and medical professionals.

Contact:

Rakesh Sethi
www.PromoteHealthWellness.com
rakesh@truewellnessgroup.com

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Book Marketing Announcements: The Authors Show Lineup For The Week Of November 18, 2013

Book Marketing serves as a resource for authors and allows members to engage in promotion and publicity for marketing purposes. Book Marketing offers no-charge marketing training, publicity opportunities and a buyers club for book marketing services

Don McCauley of the Free Publicity Focus Group and Danielle Hampson of eBroadcastMedia.com, founders of The Authors Marketing Powerhouse, have announced The Authors Show radio and broadcast schedule for the week of November 18, 2013. The new show schedule is available at the Book Marketing site.

For those who hope to sell books on the Internet, the challenge can be daunting. It can be confusing difficult, time consuming and expensive. The Authors Marketing Powerhouse helps authors overcome these challenges by providing authors and publishers three distinct benefits:

* No charge publicity - members can upload photos, bios, book covers, video and book videos. Each author can develop a personalized page and a personal blog. The site allows for integration with Facebook and Twitter.

* No charge marketing training - provided through the Book Marketing Master Class series of training videos and peer to peer sharing of information.

* Buyers club - low pricing on products and services used by authors and publishers to market books allows members to dramatically reduce book production and book marketing costs.

The site also offers discussion forums, segmented special interest groups and allows for event listings.  The site is a joint collaboration, developed by Don McCauley of the Free Publicity Focus Group and Danielle Hampson, CEO of eBroadcastMedia.com.

"We believe this site offers a real opportunity for authors, publishers, self published authors and publishing companies," stated Mr. McCauley, "as the site offers so many options, opportunities and possibilities. It can be treated as a place to create awareness of one's work while, at the same time, the site allows the author to network with like-minded individuals. No cost video training is provided to members at the site. The segmented groups allow for the exchange of book marketing ideas, while the discussion forums can serve as an educational resource for those who may have a need to increase their own knowledge in regards to creating marketing and publicity plans that produce real results. All of this can be integrated with social networking technologies. The site can serve as a centralized hub for book marketing activity, education and networking."

Group discussions include website design and search engine optimization, marketing and publicity, audio and video, writing fiction and writing non-fiction. There are segmented group discussion for children's authors and Christian authors. Forum discussions include book marketing strategies and website optimization strategies. Help A Publisher Publish You (HAPPY), offered through eBroadcastMedia.com, is a monthly listing of publishers and agents sent to participants of the list service.

Appearances on The Authors Show are produced by Danielle Hampson of eBroadcastMedia.com. The shows offer professionally produced radio interviews that are broadcast worldwide. Segmented shows by genre include fiction, non-fiction, children's, Christian and book marketing shows. The upcoming scheduled radio lineups include:

Week November 18, 2013 On The Book Marketing Show

Eric DelaBarre
John Meacham
Richard Godwin
Leyland Hazlewood
Dan Ames

Week November 18, 2013 On The Authors Show

RG Bud Phelps
Anne Preciado Rich
Toi Thomas
Maria Daddino
Kandy Kay Scaramuzzo
Thelma Zirkelbach
Jeffrey W. Kern
PJ Van Sant
Donna Stanley
Gary Doman
Marie Maiden

"Our goal with this site," said Ms. Hampson, "is to create a one stop resource that covers all the bases in regards to creating success for authors in an Internet marketing environment, all available at one centralized location. As the site grows and evolves, the value of this resource will only increase."

Profile:

Don McCauley is a marketing strategist and is the facilitator of the Free Publicity Focus Group, a marketing and publicity firm. He also serves as the host of The Authors Show Radio.  Danielle Hampson is the Executive Producer of The Authors Show radio group of programs and is the CEO of eBroadcastMedia.com.

More information is available by visiting the Book Marketing site. Questions about Book Marketing can be addressed to Don McCauley by email at don (at) FreePublicityGroup.com. Questions about The Authors Show can be addressed to Danielle Hampson at danielle (at)TheAuthorsShow.com.

Contact:

Don McCauley
Free Publicity Focus Group
don@freepublicitygroup.com

Danielle Hampson
The Authors Show
danielle@theauthorsshow.com

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Elaine Pereira, Author Of 'I Will Never Forget', Offers A Unique Perspective On Dealing With Dementia

An article in USA Today stated that speaking more than one language might delay dementia. Elaine Pereira, speaker, Certified Dementia Practitioner and Caregiver and author of the award-winning dementia memoir, ‘I Will Never Forget’, agrees

A study performed in India, published in ‘Neurology’ and detailed in USA Today concluded that speaking more than one language can stimulate the brain all the time. Researchers found that bilingual people developed dementia five years later than other people. Elaine Pereira, author of ‘I Will Never Forget’, a compelling and unique memoir on dementia, believes that activity, both physical and mental, is a primary key to delaying the onset of Dementia.

“Research on many fronts,” Pereira stated, “supports the foundation that, for most people, following a healthy life style and staying active physically and mentally can stall Dementia’s onset.  Much more refined research is needed of course, but as studies continue to explore the Alzheimer’s type of Dementia, verses stroke or head injury as Dementia’s cause, it is not that surprising that the catchy phrase ‘use it or lose it’ applies to neurological activity as well.”

Elaine Pereira has written the one book on Dementia that no none else could write. She is a daughter who has lived the Dementia drama, an occupational therapist who understands the neurology and an unwavering caregiver. Pereira’s exclusive perspective has enabled her to produce a one-of-a-kind book about Dementia that encompasses several uniquely special approaches.

In addition, while most authors unveil theirs stories chronologically, Pereira’s memoir unfolds in dynamic and creative time shifts, revealing her mother’s decline in a “then and now” format, transitioning beautifully between past and present.

While Dementia is a serious disease not to be trivialized, Pereira believes there are humorous one-liners and anecdotes in all of life’s dramas. She blends her mother’s Dementia induced tragic mishaps, episodes of illogical thinking and agitated behaviors with tasteful hilarity as well as her ridiculous but funny remarks. The end result is a book about Dementia that is unlike any other book on Dementia ever written.

‘I Will Never Forget - A Daughter's Story of Her Mother's Arduous And Humorous Journey Through Dementia’ has received numerous, high-level industry awards. These include:

2013 Honorable Mention Reader's Favorite, Memoirs
2013 Bronze Winner Global EBook Awards, Aging Category
2013 Winner! National Indie Excellence Award, Aging Category
2013 Finalist LuckyCinda Publishing Book Contest
2012 Finalist Best New Non-Fiction USA Book Awards & Hollywood Book Festival

Elaine Pereira is available for speaking engagements and media interviews and can be reached using the information below or by email at elainep@iwillneverforgetbook.com. ‘I Will Never Forget - A Daughter's Story of Her Mother's Arduous And Humorous Journey Through Dementia’ is available at Amazon, Barnes and Noble and other book retailers. More information is available at Pereira’s website at www.IWillNeverForgetBook.com.

About Elaine Pereira:

Elaine C. Pereira is a retired school occupational therapist who worked with special needs children. She earned her bachelor’s degree in occupational therapy from Wayne State University and later completed her master’s degree. Pereira and her husband Joseph live in southeastern Michigan.

Contact:

Elaine C. Pereira, MA  OTR/L CDP CDC
Author. Speaker. Certified Dementia Practitioner & Caregiver
elainep@iwillneverforgetbook.com
www.IWillNeverForgetBook.com

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Book Marketing Announcements: The Authors Show Lineup For The Week Of November 11, 2013

Book Marketing serves as a resource for authors and allows members to engage in promotion and publicity for marketing purposes. Book Marketing offers no-charge marketing training, publicity opportunities and a buyers club for book marketing services

Don McCauley of the Free Publicity Focus Group and Danielle Hampson of eBroadcastMedia.com, founders of The Authors Marketing Powerhouse, have announced The Authors Show radio and broadcast schedule for the week of October 20, 2013. The new show schedule is available at the Book Marketing site.

For those who hope to sell books on the Internet, the challenge can be daunting. It can be confusing difficult, time consuming and expensive. The Authors Marketing Powerhouse helps authors overcome these challenges by providing authors and publishers three distinct benefits:

* No charge publicity - members can upload photos, bios, book covers, video and book videos. Each author can develop a personalized page and a personal blog. The site allows for integration with Facebook and Twitter.

* No charge marketing training - provided through the Book Marketing Master Class series of training videos and peer to peer sharing of information.

* Buyers club - low pricing on products and services used by authors and publishers to market books allows members to dramatically reduce book production and book marketing costs.

The site also offers discussion forums, segmented special interest groups and allows for event listings.  The site is a joint collaboration, developed by Don McCauley of the Free Publicity Focus Group and Danielle Hampson, CEO of eBroadcastMedia.com.

"We believe this site offers a real opportunity for authors, publishers, self published authors and publishing companies," stated Mr. McCauley, "as the site offers so many options, opportunities and possibilities. It can be treated as a place to create awareness of one's work while, at the same time, the site allows the author to network with like-minded individuals. No cost video training is provided to members at the site. The segmented groups allow for the exchange of book marketing ideas, while the discussion forums can serve as an educational resource for those who may have a need to increase their own knowledge in regards to creating marketing and publicity plans that produce real results. All of this can be integrated with social networking technologies. The site can serve as a centralized hub for book marketing activity, education and networking."

Group discussions include website design and search engine optimization, marketing and publicity, audio and video, writing fiction and writing non-fiction. There are segmented group discussion for children's authors and Christian authors. Forum discussions include book marketing strategies and website optimization strategies. Help A Publisher Publish You (HAPPY), offered through eBroadcastMedia.com, is a monthly listing of publishers and agents sent to participants of the list service.

Appearances on The Authors Show are produced by Danielle Hampson of eBroadcastMedia.com. The shows offer professionally produced radio interviews that are broadcast worldwide. Segmented shows by genre include fiction, non-fiction, children's, Christian and book marketing shows. The upcoming scheduled radio lineups include:

Week November 11, 2013 On The Book Marketing Show

Eric DelaBarre
John Meacham
Richard Godwin
Leyland Hazlewood
Dan Ames

Week November 11, 2013 On The Authors Show

Marcy Luikart
Roland Allnach
Lois W. Stern
MaryAnn Diorio, PhD
Helen Hipp

"Our goal with this site," said Ms. Hampson, "is to create a one stop resource that covers all the bases in regards to creating success for authors in an Internet marketing environment, all available at one centralized location. As the site grows and evolves, the value of this resource will only increase."

Profile:

Don McCauley is a marketing strategist and is the facilitator of the Free Publicity Focus Group, a marketing and publicity firm. He also serves as the host of The Authors Show Radio.  Danielle Hampson is the Executive Producer of The Authors Show radio group of programs and is the CEO of eBroadcastMedia.com.

More information is available by visiting the Book Marketing site. Questions about Book Marketing can be addressed to Don McCauley by email at don (at) FreePublicityGroup.com. Questions about The Authors Show can be addressed to Danielle Hampson at danielle (at)TheAuthorsShow.com.

Contact:

Don McCauley
Free Publicity Focus Group
don@freepublicitygroup.com

Danielle Hampson
The Authors Show
danielle@theauthorsshow.com

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Flawed Female Characters Play Pivotal Role In 'Wiggle Room', Latest Medical Thriller By Author Darden North

North's latest medical thriller novel combines medicine, terrorism, murder, intrigue, suspense and flawed female characters into a fast-paced, action-packed mystery fiction novel

A recent article in the entertainment section of Time Magazine put forth the premise that many of television's strongest female leads share one flaw - they make terrible decisions because of men. The article presented examples from a number of popular TV shows including 'Scandal', 'Homeland’, ‘Revenge', 'Game of Thrones', 'The Newsroom', 'Friday Night Lights' and 'Lost'. While the concept of the flawed female seems to work in the television arena, Dr. Darden North believes the concept can make for even more engaging fiction in mystery fiction novels. The concept plays a major role in his latest medical thriller, 'Wiggle Room'.

"The only thing I find more interesting than flawed characters on television," North stated, "is dreaming them up for my own murder mysteries and thriller novels. I then watch them stir up their own trouble. While readers look for reckless ambition to destroy the male protagonist, there is a growing audience for stories about strong, talented women who do the same. These intriguing, usually attractive women almost craft the story for me. More fascinating than the great-looking guy who scores despite wrinkled clothes and skipping a shower, is the clever single mom who lets a man get in her way and then trumps the testosterone."

“Despite the growing role of women in our society (or perhaps because of it), readers relish in the private foils of the seemingly all-together female, an in-control persona who is a total mess in the love department.  In my newest thriller ‘Wiggle Room’, the surprised reader watches Dr. Diana Bratton become seduced by her male physician counterpart then regain her standing when she stops his killer. Both male and female fiction readers can understand Diana’s desire to regain her femininity and a life outside of the hospital. In contrast, the darker, more deeply flawed character, Stacy Lane, remains infatuated with a young military officer even after his tragic death. Her obsession pulls at her from his grave, forcing her to abandon a nursing career and all respect for life. Vengeance consumes her."

Author Darden North practices medicine full-time as an obstetrician/gynecologist at Jackson Healthcare for Women, PA, and writes mysteries and medical thrillers. ‘Wiggle Room’ is his recently released fourth novel. North’s first two novels, ‘House Call’ and ‘Points of Origin’, have received national book awards, most notably an IPPY in Southern Fiction for ‘Points of Origin.’ His third medical thriller, ‘Fresh Frozen’, is in film development and received five national writing awards: the 2009 National Indie Excellence Awards -- Winner, Best Cover Design and Finalist, Regional Fiction; the 2009 San Francisco Book Festival – Honorable Mention in General Fiction; 2009 New Generation Indie Book Awards -- Finalist, Best Cover Design Fiction, and Finalist, Regional Fiction. His first three books have been nominated in Fiction by the Mississippi Institute for Arts and Letters.

'Wiggle Room' has received high praise. Robert Dugoni, New York Times best-selling author of 'The Conviction', said: "A rollercoaster ride of murder, intrigue, and plot twists, 'Wiggle Room' keeps (readers) turning the pages to the final, climactic finish." Carolyn Haines, author of 'Bonfire of The Vanities' called the book "An action-packed, edge-of-the-seat thriller."

Darden North is available for media interviews, personal appearances and book signings. He can be contacted using the information below or by email at darden@dardennorth.com. All of his books are available at most online book retailers including Amazon and Barnes and Noble. More information is available at his website at http://www.DardenNorth.com.

About Dr. Darden North:

Darden North, MD, is a board-certified obstetrician/ gynecologist who grew up in the Mississippi Delta and now lives in Jackson where he practices medicine. A graduate of Ole Miss and the University of Mississippi School of Medicine and Medical Center, he is a certified DaVinci robotic surgeon and still delivers babies. North’s first novel, 'House Call' was awarded Finalist in Mystery/Suspense by the 2008 Next Generation Indie Book Awards. His second novel 'Points of Origin' was recognized in Southern Fiction by the 2007 Independent Publishers Book (IPPY) Awards. His third novel, 'Fresh Frozen' is in film development by Frank Vitolo and Scott Alvaraz. The screenplay adaptation of ‘Fresh Frozen’ is by Amy Taylor. The novel received Best Cover Design in the 2009 National Indie Excellence Awards and Finalist in Regional Fiction.

North presented at the 2013 Killer Nashville writing conference discussing the construction of medical thrillers and mysteries and served on the faculty of the 2010 Southern Expressions Authors Conference. He has been a panelist at “Murder in the Magic City” (Birmingham, AL), “Author! Author! Celebration of the Written Word” (Shreveport LA), “Murder on the Menu” (Wetumpka, AL), and “Thriller Author Panel – 2008 SIBA Trade Show” (Mobile, AL).

Contact:

Dr. Darden North
darden@dardennorth.com
http://www.DardenNorth.com

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