Sunday, March 9, 2014
Don McCauley of the Free Publicity Focus Group and Danielle Hampson, Executive Producer of The Authors Show, founders of The Authors Marketing Powerhouse, have announced The Authors Show radio and broadcast schedule for the week of March 10, 2014. The new show schedule is available at the Authors Marketing Powerhouse site.
For those who hope to sell books on the Internet, the challenge can be daunting. It can be confusing difficult, time consuming and expensive. Book Marketing, branded as The Authors Marketing Powerhouse, helps authors overcome these challenges by providing authors and publishers three distinct benefits:
* No charge publicity - members can upload photos, bios, book covers, video and book videos. Each author can develop a personalized page and a personal blog. The site allows for integration with Facebook and Twitter.
* No charge marketing training - provided through the Book Marketing Master Class series of training videos and peer to peer sharing of information.
* Buyers club - low pricing on products and services used by authors and publishers to market books allows members to dramatically reduce book production and book marketing costs.
The site also offers discussion forums, segmented special interest groups and allows for event listings. The site is a joint collaboration, developed by Don McCauley of the Free Publicity Focus Group and Danielle Hampson, Executive Producer of The Authors Show.
The Authors Show radio shows offer professionally produced radio interviews that are broadcast worldwide. Segmented shows by genre include fiction, non-fiction, children's, Christian and book marketing shows. The upcoming scheduled radio lineups include:
Week March 10, 2014 On The Book Marketing Show
Week March 10, 2014 On The Authors Show
Darden North MD
Carl O. Helvie, RN, DrPh
P. J. Van Sant
Linda Maria Frank
Don McCauley is a marketing strategist and is the facilitator of the Free Publicity Focus Group, a marketing and publicity firm. He also serves as the host of The Authors Show Radio. Danielle Hampson is the Executive Producer of The Authors Show radio group of programs.
More information is available by visiting the Book Marketing site. Questions about Book Marketing can be addressed to Don McCauley by email at don (at) FreePublicityGroup.com. Questions about The Authors Show can be addressed to Danielle Hampson at danielle (at)TheAuthorsShow.com.
Friday, March 7, 2014
In a recent training segment entitled ‘Book Marketing: How People Buy Books Today’, Don McCauley states that inbound marketing strategies can prove to be the most powerful methods for creating new and ongoing sales for authors of books. Inbound marketing requires a different approach to create success. but is the key concept in understanding how and why people buy books in today’s book marketing model.
“The key to success,” McCauley stated, “lies in the strategy used to create awareness of a particular work within a targeted group of potential buyers.”
In the training segment he clearly demonstrates that inbound strategies are key to getting in front of that slice of the target market that has already made a purchasing decision.
But the primary reason many authors fail in regards to their book marketing efforts McCauley believes lies in the overall book marketing strategy employed.
“The old school, ‘yell, tell and sell’ push marketing approach,” McCauley stated, “usually takes a very long time, a lot of effort and a good deal of luck to create success. Using that strategy the seller ends up chasing buyers, hoping to find those who might want to buy. The days of the interruptive, intrusive, outbound advertising style message are gone. And they clearly do not work.”
Other segments in the book marketing series include:
Segment 1 - How To Get In Front Of Your Target Buyers
Segment 2 - The Most Powerful Book Marketing Strategy
Segment 3 - 5 Reasons Why Your Book Marketing Plan Is Not Working
Segment 4 - How To Get In Front Of Book Buyers
Segment 5 - Book Marketing For Self Published Authors
Segment 6 - How To Create Word Of Mouth
Segment 7 - Calls To Action For Author Websites
Don McCauley is available for media interviews and can be reached using the information below or by email at email@example.com. More information is available at the FPFG site at http://www.FreePublicityGroup.com/blog.
About The Free Publicity Focus Group:
The Free Publicity Focus Group is a full service, results focused marketing and publicity agency. Services provided include marketing strategy development, Internet publicity planning and implementation, targeted search engine optimization, strategic social media marketing, content marketing, email marketing and traditional media outreach. FPFG also develops websites, audio and video marketing tools, teleseminars and webinars.
Don McCauley of the Free Publicity Focus Group is a marketing strategist with over 30 years of experience. He helps individuals, small businesses and professionals create low cost publicity and marketing campaigns to increase sales. He is an author and currently writes for regional and national print and electronic publications. He serves as host of The Authors Show radio program. He is an Inbound Marketing Certified Professional and is a member of the Internet Marketing Association. He is the co-founder of Book Marketing, a site for all things related to marketing books.
Free Publicity Focus Group
Thursday, March 6, 2014
A recent article on the CNN website stated that the veto of Arizona's anti-gay bill would likely not put an end to the religious freedom movement. The article also lists 12 other states which have begun crafting legislation to help protect those who make decisions based on religious principles. Dr. John DeFilippis believes that the time has come for Christians to take a stand to protect their religious freedom.
"I’m not surprised," DeFilippis stated, "that the religious freedom movement is starting to take shape. For years now public schools have been confiscating bibles and rosaries from students, and having them turn their shirts inside out if it depicts an image of Christ. There have been lawsuits filed to remove crosses from memorials, monuments of the Ten Commandments from courthouses, and Nativity scenes from public buildings. But I believe that the contraception mandate in Obamacare was the last straw. For the federal government to be fighting a legal battle against the Little Sisters of the Poor—whose ministry in the United States dates back to 1868—is shameful and outrageous. Thus the time has come for those who believe in freedom of religion to take a stand and fight back."
Dr. John DeFilippis writes epic fantasy fiction for Christian readers. In the tradition of J.R.R. Tolkien and C.S. Lewis, his novels bring to mind the adventure and excitement of Jason and the Argonauts, The Odyssey, and the Arthurian legend of the Holy Grail.
‘The Quest of the Thirteen’ and ‘The Birth of Malgyron’ are the first two volumes of DeFilippis’ epic fantasy series titled ‘The Medallion of Mavinor.’ The series starts with thirteen loyal subjects being selected and trained to make an arduous quest to retrieve the long lost Medallion of Mavinor. Together they work against nearly impossible odds— rugged terrain, mythical beasts, death-defying adventures and, worst of all, betrayal in their ranks—in order to complete their mission. In the sequel, an evil plot is hatched to overthrow the king, one that has dire consequences not only for the kingdom of Mavinor, but for the entire world. The heroes of the story are forced to band together and fight to thwart the plot before it is too late.
The just-released third volume of the series, 'The Crusade Against Darkness,' picks up where 'The Birth of Malgyron' left off. When the forces of good finally mobilize in an attempt to reclaim Mavinor, they realize that they cannot afford to fail in their crusade or the world as they once knew it will be gone forever.
Ultimately the novels are about an extraordinary effort to resurrect a kingdom and the faith of its people in a world where that faith is quickly waning. They serve as an allegory for the assault on Christianity in modern-day society. While the work is classified as epic fantasy fiction, traditional Christian values lie at the very heart of the story and Dr. DeFilippis considers himself to be a Christian author. He is a devout conservative Catholic, and an avid supporter of religious freedom in an age of growing secularism.
“Christians today are facing the same challenges as the characters in my books,” DeFilippis said, “and if they don’t wake up and fight back, then they’ll also face the possibility that the world they once knew will be gone forever.”
Dr. John DeFilippis is available for media interviews and can be reached using the information below or by email at firstname.lastname@example.org. ‘The Quest of the Thirteen’ and the sequel, ‘The Birth of Malgyron’, are available in print, ebook and pdf formats from Crossroad Press. ‘The Quest of the Thirteen’ is also available in audiobook format. More information is available at his website at http://www.drjohndefilippis.com.
About Dr. John DeFilippis:
Dr. John DeFilippis was born on March 9, 1970 in Bayonne, New Jersey. He grew up in the Greenville section of Jersey City, graduating from Our Lady of Mercy Grammar School in 1984. In 1988 he graduated from Saint Peter’s Prep and went on to study at Rutgers College in New Brunswick, New Jersey. After earning his Bachelor of Science degree, Dr. DeFilippis attended the School of Theology at Seton Hall University for three years, from 1993 to 1996. During this time he earned his master’s degree in theology and discerned a call to the Catholic priesthood. After ultimately deciding that he did not have a religious vocation, Dr. DeFilippis transitioned into the field of education.
He taught for four years at both the elementary and secondary levels, and earned a second master’s degree in educational administration. In 2000 Dr. DeFilippis made yet another transition, this time accepting an offer to become an academic administrator at Saint Peter’s University in Jersey City. He would spend the next seven years there, and in 2007 he completed his Ph.D. in educational leadership at Seton Hall University. After finishing his doctoral degree, he accepted an offer to become a director in the Division of Academic Affairs at New Jersey City University.
But through all the years of earning graduate degrees, teaching, and working in educational administration, Dr. DeFilippis never lost sight of his childhood dream. That dream was to become a published author, and through tireless work and relentless persistence, his dream was ultimately fulfilled.
Dr. John DeFilippis
Wednesday, March 5, 2014
The questions surrounding the life of the man called Jesus have been the basis of heated debate and controversy for centuries. The Jesus myth is still a hot topic today. The Gospel of Mark is the earliest account of Jesus. What if the Gospel is a myth of the messiah? Sid Martin, religious researcher and author of a Christian book entitled 'Secret Of The Savior', believes that is the case. His book puts forth the idea that that God is the Savior and that Jesus is a symbol of salvation who stands for the process of God saving man.
"I wrote this book," Martin stated, "to reveal where the story of Jesus really comes from. For too long, scholars have tried to recover the historical Jesus, to separate the Jesus of history from the Christ of faith. My analysis of the Gospel of Mark, the earliest Gospel written, demonstrates that Jesus is a composite character. He stands for a series of savior figures from Joshua to David to the Teacher of Righteousness, and many others after that. There are many historical Jesuses, not just one. People need to know that."
Sid Martin is a religious researcher with a master of theological studies degree in Biblical studies from Phillips Theological Seminary in Tulsa, Oklahoma. He is also a practicing attorney who specializes in legal research and writing. His view of the Jesus myth is that Jesus is identified with a series of savior figures from Joshua to David to the Teacher of Righteousness—who founded the Essenes, the ancient Jewish sect who wrote the Dead Sea Scroll—to Rabbi Johanan Ben Zakkai, the founder of Rabbinic Judaism, and many others. The Gospel of Mark is ultimately an ingenious myth about the history of salvation in Israel. 'Secret of the Savior' unearths the hidden history buried beneath the surface in this world-changing gospel.
"A person who reads this book," Martin continued, "will come away with an understanding of the origins of the Christian religion. The reader will come to appreciate the true meaning of Mark’s Gospel. Mark’s message is that God has saved his people and will do so again. Jesus is a symbol of salvation. The story of Jesus embodies the history of salvation. Every person can be an instrument of salvation, a Jesus for our time."
Sid Martin is available for media interviews and can be reached by email at email@example.com. 'Secret of the Savior' is available at Amazon. More information is available at his website at http://www.secretofthesavior.com.
About Sid Martin:
Author Sid Martin has a Master of Theological Studies degree with high honors from Phillips Theological Seminary in Tulsa, OK, specializing in Biblical Studies. His Master's Thesis was on the Gospel of Mark.
He also has a Juris Doctor degree from the University of Tulsa and is a practicing attorney.
He did graduate work in political and social sciences at the University of Colorado, University of Illinois, and the Free University of Berlin, Germany.
He is the father of two grown sons. Martin lives in Tulsa, Oklahoma, the buckle of the Bible belt. He belongs to All Souls Unitarian Church and serves on the Newcomers Board and the Pastoral Care Team.
Tuesday, March 4, 2014
History Made In Roswell NM: Natasha N. Mackey Is The First Black Female To Be Elected To City Council
Local Roswell NM resident and business owner Natasha N. Mackey made history last night. She is the first black female elected to serve on the Roswell City Council. She intends to be a "mover and a shaker" and looks forward to being part of the movement to revive Roswell.
"I would like to thank you for electing me as the fresh voice for Ward 1," Mackey stated. "I look forward to representing you well as a member of the City Council. It is my desire to continue to keep the lines of communication open between myself and the residents of Ward 1 by hosting quarterly Meet and Greets. I will listen to your concerns and find timely responses and resolutions to the issues raised concerning our city. The collaborative work of the Mayor and City Councilors is vital to the success of our community as a whole. I look forward to working on the City Council to revive Roswell."
Natasha Mackey has lived in Roswell for 8 years and lived in New Mexico for almost 20 years. She has worked in the Roswell community through various initiatives to bring unity in the city through the 21 Days of Prayer and youth rallies. She is a member of Gateway Church International under the leadership of Rick and Linda Rapp. In addition, she is a member of the Roswell Chamber of Commerce and serves on the Keep Roswell Beautiful board as the secretary. She holds a Masters in Business Administration degree from the University of New Mexico – Anderson School of Management, and is a small business owner.
Mackey is also a published author, a singer/songwriter and an accomplished public speaker. Her book, "Walking in Kingdom Authority: A Practical Jumpstart Guide to Kingdom Living", transcends denominational lines and is geared towards use in the universal church - the Body of Christ at large. The book is available on Amazon.
Natasha Mackey is available for media interviews and can be reached by email at firstname.lastname@example.org. More information is available at her website at http://www.mackey-ventures.com.