Marketing strategist Don McCauley of the Free Publicity Focus Group believes that book publishing and book marketing models must and will change, morphing into a new model that will take today's social environment as its basis. However, he also believes that, though the specific methods employed to market books will also change, the basics of successful marketing will not change.
Book marketing strategist Don McCauley offers book marketing training to authors and publishers and some sage advice to both traditionally published and self published authors: Don't fall prey to using tools and techniques that do not produce real world results - sales.
"Everyone hopes to achieve success," McCauley states, "but there is quite a bit of hype out there, and lot of advice that is not based on proven facts. Each and every book is unique. Every target market is specific in regards to age, gender, geographic region, wants, needs and preferred approach. In regards to marketing, using a 'one size fits all' marketing strategy is much the same as taking someone else's medicine - the results will likely not be good."
"So many people new to marketing are looking for that elusive 'idea that works'. They all work. However, not all of them, or perhaps none of them, will work for a specific book. Many people, in the hopes of creating success, listen to all the 'great ideas' out there and then 'try them out', one by one. This is precisely the wrong approach. Using this 'try it out' approach will cost a great deal of money. That money will be wasted on experimentation. Not only will money be wasted, but there will also be a terrible waste of time."
Mr. McCauley offers no charge ebooks, reports and video training at his website. All can be downloaded and put to use immediately by those hoping to create success by utilizing proven, common sense marketing methods, tools and strategies. But Mr. McCauley offers one final piece of advice that is especially important to those who hope to create success in today's inbound marketing environment.
"Don't use a tool or method because someone else said it should be used. Failure usually results from concentrating on a tool, rather than concentrating first on the blueprint - the strategy. For the blueprint will determine which of those working tools will be needed to accomplish one's very specific goals. The personalized, strategic marketing strategy is the key component, as it is this plan that will determine WHICH methods the individual should use, HOW they should be used, IF, WHEN and WHERE they should be used."
Don McCauley is available for media interview and can be reached using the information below. More information is available at his website.
PROFILE:
Don McCauley is a marketing strategist with over 30 years of experience. He helps individuals, small businesses, authors and professionals create low cost and no cost publicity and marketing campaigns to increase sales. The primary goal is to demonstrate how anyone can develop a massive marketing and publicity campaign for little or no money. This is accomplished by utilizing cutting edge strategic marketing and publicity resources. The goal is always to produce bottom line results. He serves as facilitator of the Free Publicity Focus Group. He is the co-founder of 'Book Marketing - The Authors Marketing Powerhouse', and serves as host for several of 'The Authors Show' radio programs.
CONTACT:
Don McCauley
Free Publicity Focus Group
http://www.freepublicitygroup.com
don@freepublicitygroup.com
Friday, June 24, 2011
Book Marketing Strategist Offers Book Marketing Training And Advice to Authors And Publishers
Sunday, March 13, 2011
Book Marketing, The 'Authors Marketing Powerhouse', Announces The Authors Show Lineup For The Week Of February March 14, 2011
Book Marketing, The Authors Marketing Powerhouse, serves as a community of authors and allows authors to actively engage in promotion and publicity for marketing purposes. Authors can upload author photos, bios, book covers, video and book trailers
Don McCauley of the Free Publicity Focus Group and Danielle Hampson of eBroadcastMedia.com, founders of Book Marketing, announced today The Authors Show radio and TV weekly broadcast schedule.
Book Marketing, branded as 'The Authors Marketing Powerhouse', allows authors and publishers the opportunity to upload photos, bios, book covers, video and book trailers. The site also offers discussion forums, segmented special interest groups and allows for event listings. Each author can develop a personalized page. In addition the site allows for integration with Facebook and Twitter. The site is a joint collaboration, developed by Don McCauley of the Free Publicity Focus Group and Danielle Hampson, CEO of eBroadcastMedia.com.
"We believe this site offers a real opportunity for authors and publishers," stated Mr. McCauley, "as the site offers so many options, opportunities and possibilities. It can be treated as a place to create awareness of one's work while, at the same time, the site allows the author to network with like-minded individuals. The segmented groups allow for the exchange of book marketing ideas, while the discussion forums can serve as an educational resource for those who may have a need to increase their own knowledge in regards to creating marketing and publicity plans that produce real results. All of this can be integrated with social networking technologies. The site can serve as a centralized hub for book marketing activity, education and networking."
Group discussions include website design and search engine optimization, marketing and publicity, audio and video, writing fiction and writing non-fiction. There are segmented group discussion for children's authors and Christian authors. Forum discussions include book marketing strategies and website optimization strategies. Groups and discussions can be created by participants, subject to moderator approval. Help A Publisher Publish You (HAPPY), offered through eBroadcastMedia.com, is a weekly listing of publishers and agents sent to participants of the list service.
Appearances on The Authors Show, Internet radio and tv versions, are produced by Danielle Hampson of eBroadcastMedia.com. The shows offer professionally produced radio and TV interviews that are broadcast worldwide. This upcoming scheduled radio lineups include:
Andrea Clinton
Sandra Crowley
Steve Piacente
Christine Frost
Maralys Wills
Sherre DeMao (Business)
Alan Ellman (Business)
Harlan Goerger (Business)
Zsale Haghighat (Children)
Karl Beckstrand (Children)
Josephine Gambini (Children)
Janice F. Baca (Christian)
Pamela Bush (Christian)
Diane K. Dean (Christian)
Laurie Pappas (Wellness)
Bethany Butzer (Wellness)
Susan C. Beer (Wellness)
Week March 14 on The TV Version
Dr. Barbara Holstein
Alysa Braceau
"Our goal with this site," said Ms. Hampson, "is to create a one stop resource that covers all the bases in regards to creating success for authors in an Internet marketing environment. The collaboration between us allows authors to take advantage of getting the word out through Book Marketing, while participating in networking resources, group discussions, publisher information listings, full service audio and video production, publicity and marketing resources and much more, all found at one centralized location. As the site grows and evolves, the value of this resource will only increase."
Profile:
Don McCauley is the facilitator of the Free Publicity Focus Group, a marketing and publicity firm. He also serves as the host of The Authors Show Radio. Danielle Hampson is the Executive Producer of The Authors Show radio group of programs, The Authors Show TV version and is the CEO of eBroadcastMedia.com.
More information is available by visiting the Book Marketing site at www.TheAuthorsMarketingPowerhouse.com. Questions about Book Marketing can be addressed to Don McCauley by email at don (at) FreePublicityGroup.com. Questions about The Authors Show, radio and tv versions can be addressed to Danielle Hampson at danielle (at)TheAuthorsShow.com.
Contact:
Don McCauley
Free Publicity Focus Group
don@freepublicitygroup.com
Danielle Hampson
TheAuthorsShow.com
danielle@TheAuthorsShow.com
Sunday, February 6, 2011
Book Marketing, The 'Authors Marketing Powerhouse', Announces The Authors Show Lineup For The Week Of February 7, 2011
Book Marketing, The Authors Marketing Powerhouse, serves as a community of authors and allows authors to actively engage in promotion and publicity for marketing purposes. Authors can upload author photos, bios, book covers, video and book trailers. It also offers discussion forums, segmented groups and events listings. Facebook and Twitter integration are available
Don McCauley of the Free Publicity Focus Group and Danielle Hampson of eBroadcastMedia.com, founders of Book Marketing, announced today The Authors Show radio and TV weekly broadcast schedule.
Book Marketing, branded as 'The Authors Marketing Powerhouse', allows authors and publishers the opportunity to upload photos, bios, book covers, video and book trailers. The site also offers discussion forums, segmented special interest groups and allows for event listings. Each author can develop a personalized page. In addition the site allows for integration with Facebook and Twitter. The site is a joint collaboration, developed by Don McCauley of the Free Publicity Focus Group and Danielle Hampson, CEO of eBroadcastMedia.com.
"We believe this site offers a real opportunity for authors and publishers," stated Mr. McCauley, "as the site offers so many options, opportunities and possibilities. It can be treated as a place to create awareness of one's work while, at the same time, the site allows the author to network with like-minded individuals. The segmented groups allow for the exchange of book marketing ideas, while the discussion forums can serve as an educational resource for those who may have a need to increase their own knowledge in regards to creating marketing and publicity plans that produce real results. All of this can be integrated with social networking technologies. The site can serve as a centralized hub for book marketing activity, education and networking."
Group discussions include website design and search engine optimization, marketing and publicity, audio and video, writing fiction and writing non-fiction. There are segmented group discussion for children's authors and Christian authors. Forum discussions include book marketing strategies and website optimization strategies. Groups and discussions can be created by participants, subject to moderator approval. Help A Publisher Publish You (HAPPY), offered through eBroadcastMedia.com, is a weekly listing of publishers and agents sent to participants of the list service.
Appearances on The Authors Show, Internet radio and tv versions, are produced by Danielle Hampson of eBroadcastMedia.com. The shows offer professionally produced radio and TV interviews that are broadcast worldwide. This upcoming scheduled radio lineups include:
Alysa Braceau
Cindy L. Herb
Dr. Barbara Becker Holstein
Maralys Wills
Hilda Ruch
Brian Bass (Business)
Carol Coots (Business)
Michelle Matro (Business)
Joan Hogge (Children)
Doreen Ingram (Children)
Paulina Rael Jaramillo (Christian)
Penny Zeller (Christian)
Diane K. Dean (Christian)
Susan C. Beer (Wellness)
Jeff Knott (Wellness)
Week February 7 On The TV Version
Helen Osterman
Michelle Matro
Janice Weinheimer
"Our goal with this site," said Ms. Hampson, "is to create a one stop resource that covers all the bases in regards to creating success for authors in an Internet marketing environment. The collaboration between us allows authors to take advantage of getting the word out through Book Marketing, while participating in networking resources, group discussions, publisher information listings, full service audio and video production, publicity and marketing resources and much more, all found at one centralized location. As the site grows and evolves, the value of this resource will only increase."
Don McCauley is the facilitator of the Free Publicity Focus Group, a marketing and publicity firm. He also serves as the host of The Authors Show Radio. Danielle Hampson is the Executive Producer of The Authors Show radio group of programs, The Authors Show TV version and is the CEO of eBroadcastMedia.com.
More information is available by visiting the Book Marketing site at www.TheAuthorsMarketingPowerhouse.com. Questions about Book Marketing can be addressed to Don McCauley by email at don (at) FreePublicityGroup.com. Questions about The Authors Show, radio and tv versions can be addressed to Danielle Hampson at danielle (at)TheAuthorsShow.com.
Contact:
Don McCauley
Free Publicity Focus Group
don@freepublicitygroup.com
Danielle Hampson
TheAuthorsShow.com
danielle@TheAuthorsShow.com
Sunday, November 28, 2010
Book Marketing Announces The Authors Show Lineup For The Week Of November 29, 2010
Book Marketing, The Authors Marketing Powerhouse, serves as a community of authors and allows authors to actively engage in promotion and publicity for marketing purposes. Authors can upload author photos, bios, book covers, video and book trailers. It also offers discussion forums, segmented groups and events listings
Don McCauley of the Free Publicity Focus Group and Danielle Hampson of eBroadcastMedia.com, founders of Book Marketing, announced today The Authors Show radio and TV weekly broadcast schedule.
Book Marketing, branded as 'The Authors Marketing Powerhouse', allows authors and publishers the opportunity to upload photos, bios, book covers, video and book trailers. The site also offers discussion forums, segmented special interest groups and allows for event listings. Each author can develop a personalized page. In addition the site allows for integration with Facebook and Twitter. The site is a joint collaboration, developed by Don McCauley of the Free Publicity Focus Group and Danielle Hampson, CEO of eBroadcastMedia.com.
"We believe this site offers a real opportunity for authors and publishers," stated Mr. McCauley, "as the site offers so many options, opportunities and possibilities. It can be treated as a place to create awareness of one's work while, at the same time, the site allows the author to network with like-minded individuals. The segmented groups allow for the exchange of book marketing ideas, while the discussion forums can serve as an educational resource for those who may have a need to increase their own knowledge in regards to creating marketing and publicity plans that produce real results. All of this can be integrated with social networking technologies. The site can serve as a centralized hub for book marketing activity, education and networking."
Group discussions include website design and search engine optimization, marketing and publicity, audio and video, writing fiction and writing non-fiction. There are segmented group discussion for children's authors and Christian authors. Forum discussions include book marketing strategies and website optimization strategies. Groups and discussions can be created by participants, subject to moderator approval. Help A Publisher Publish You (HAPPY), offered through eBroadcastMedia.com, is a weekly listing of publishers and agents sent to participants of the list service.
Appearances on The Authors Show, Internet radio and tv versions, are produced by Danielle Hampson of eBroadcastMedia.com. The shows offer professionally produced radio and TV interviews that are broadcast worldwide. This upcoming scheduled radio lineups include:
Anne K Edwards
Linda Watson
Lynda Hilburn
Joseph Fray
Paula Holland De Long
Cecile Forte
Kay Marshall Strom
Karla Johnson
Edward Meyer
Elizabeth Arnold
Olivia Parr-Rud
Week October 18 On The TV Version:
Angel Tucker
Iris Rae
"Our goal with this site," said Ms. Hampson, "is to create a one stop resource that covers all the bases in regards to creating success for authors in an Internet marketing environment. The collaboration between us allows authors to take advantage of getting the word out through Book Marketing, while participating in networking resources, group discussions, publisher information listings, full service audio and video production, publicity and marketing resources and much more, all found at one centralized location. As the site grows and evolves, the value of this resource will only increase."
Profile:
Don McCauley is the facilitator of the Free Publicity Focus Group, a marketing and publicity firm. He also serves as the host of The Authors Show Radio. Danielle Hampson is the Executive Producer of The Authors Show radio group of programs, The Authors Show TV version and is the CEO of eBroadcastMedia.com.
More information is available by visiting the Book Marketing site at www.TheAuthorsMarketingPowerhouse.com. Questions about Book Marketing can be addressed to Don McCauley by email at don (at) FreePublicityGroup.com. Questions about The Authors Show, radio and tv versions can be addressed to Danielle Hampson at danielle (at)TheAuthorsShow.com.
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