The US Election And A Rapidly Aging World Population - Senior Issues Are Top Priority Says Cynthia Martindale, Author Of 'Graceful Last Chapters'

Martindale is the author of the ultimate guide to caregiving. She helps caregivers chart a clear path through caregiving challenges, options, and eventual heartbreak

The presidential election is slightly more than two months away, and every day there's a steady flow of the candidates' news bites. We've heard a lot about a handful of topics -- terrorism, Hillary's emails, Trump's wall, immigration, the Clinton Foundation, Trump's tweets -- and they seem to repeat every day.  One can almost hear the voters shouting, "Where's the beef?"  Not only are the major candidates failing to address the traditional areas of concern thoroughly covered in past election years, but they're also completely ignoring new research on trends that will change the face of our global economy.

In May 2015, the McKinsey Global Institute released a book titled 'No Ordinary Disruption: The Four Global Forces Breaking All Trends.' Since the book's publication, writers have peppered business magazines and journals with articles addressing one or more of the four "global forces," and, like the book itself, each article calls for strong political leadership showing how our country can tame a new reality.  The changes facing us are enormous:

•    the rise of emerging markets
•    the accelerating impact of technology on market competition
•    the aging world population
•    the accelerating flows of trade, capital, people, and data

Yet, our presidential candidates say nothing about recognizing and addressing forces that will change the world.

"All four of the forces McKinsey analyzes are fascinating and troubling, but it's our rapidly aging world population and what to do about it that speaks to my heart," Martindale stated.  "Ken Dychtwald, founding CEO of Age Wave, looks at aging statistics and how the numbers will change our world as we know it ('Will the Aging of America be a Triumph or Tragedy?'). He finds five key issues requiring not "partisan" or "bipartisan" politics, but a "transpartisan" approach to solve the problems ahead.

•    What is the new age of 'old?'
•    The diseases of aging could be the financial and emotional sinkhole into which the 21st century falls    
•    Averting a new era of mass elder poverty
•    Ending ageism
•    (Finding) the new purpose of maturity
                        
"Perhaps best of all, Dychtwald provides five or more questions per issue for the candidates to address, revealing their 'level and direction of thinking' on these issues.  The questions could also reveal which newscasters or segments of the media are responsive to voter concerns.  Although the aging world population is what hit home with me as a writer and Senior Care specialist, three other global forces are also gaining momentum, none of which is being addressed.  Where's the news media in all of this? Isn't anyone on either candidate's team paying attention to proactive solutions for new problems in our future?

"It's challenging to imagine 'Graceful Last Chapters' for our loved ones or even for ourselves against the backdrop of our future as painted by the latest research.  The next eight years is a critical time for our country to respond in creative and imaginative ways to secure a path toward a stable future."

Cynthia Martindale has written the ultimate guide to caregiving and senior issues. She is an expert in regards to end of life planning and issues that impact seniors.

Cynthia spent much of her career as a sales and marketing director for senior living communities. She is a seasoned veteran of all things senior-related. In 'Graceful Last Chapters', she shares her twenty years of experience with senior care in a voice filled with compassion, understanding, and an insider's point of view. As the primary caregiver for her parents in their declining years, as a sales and marketing director for senior living communities, and as a lawyer, Ms. Martindale brings readers a valuable resource about caring for aging loved ones. The book is filled with support and guidance for caregivers, clearly defined options for care, and the ways and means for readers to craft their own successful journey through caregiving challenges and heartbreak. Ms. Martindale offers readers fundamental knowledge, hope, a sense of identity and, ultimately, a path toward peace of mind.

Martindale combines her education, business expertise, and personal experiences to bring readers a valuable resource about caring for aging loved ones. The book's twenty-seven chapters are grouped into seven sections: (One) Considering Long-Term Care Options; (Two) Caregiving Challenges; (Three) Creating a Plan; (Four) Aging in Place With Additional Care; (Five) Senior Living Communities; (Six) Touring Senior Communities; and (Seven) After the Bloom Fades. The chapters build gradually to mimic the progression of the journey caregivers take with their senior loved one, whether that individual is their mother, father, aunt, uncle, sibling, spouse, friend, or neighbor.

'Graceful Last Chapters' has achieved a perfect 5 star rating on Amazon. One reviewer stated, "It is rare to encounter such an obviously experienced counselor in the field of Senior Care as Cynthia who demonstrates on every page of this impressive and ultimately authoritarian guide such tenderness, calm and candor." Another said, "This book captures not only the practical information on choices for seniors but it deals with the tougher emotional side of caring for loved ones as they age."

Cynthia Martindale is available for media interviews and can be reached using the information below or by email at cindy@martindalecopywriting.com. 'Graceful Last Chapters: Helping Seniors Who Need More Care' is available at Amazon and Barnes and Noble. More information is available at http://www.bookforcaregivers.com.

About Cynthia Neher Martindale:

Cynthia Neher Martindale holds degrees from Hillsdale College (B.A. in English), Northern Illinois University (M.A. in English), and Valparaiso University School of Law (J.D.). Graceful Last Chapters: Helping Seniors Who Need More Care is the result of her years as both a sales and marketing director for senior living communities and as the primary caregiver for her parents. She  lives in Flossmoor, Illinois, with her husband and son.

Contact:

Cynthia Neher Martindale
cindy@martindalecopywriting.com
http://www.bookforcaregivers.com

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How To Be Effective In End Of Life Planning - Cynthia Martindale, Author Of 'Graceful Last Chapters', Offers Advice, Resources And End Of Life Planning Tools

Martindale is the author of the ultimate guide to caregiving. She helps caregivers chart a clear path through caregiving challenges, options, and eventual heartbreak

Nobody likes to face their own mortality. Though attorneys, insurance companies, financial professionals and a host of other sage experts encourage us in every way imaginable to get things in order now, we still procrastinate. We must face it, as the sad fact is that nobody gets out alive. Though we will be gone and won't have to deal with the results of our procrastination, it is our families that will ultimately pay the price for our resistance to end of life planning.

Cynthia Martindale, author of 'Graceful Last Chapters' has written the ultimate guide to caregiving and senior issues. She is an expert in regards to end of life planning. She offers the following advice, tips and resources for those who are ready to begin the planning process.

"Whether you’re contemplating end-of-life planning tools for yourself, a friend, or a family member, know that you’re not alone: no one joyously jumps out of bed in the morning because today’s the day you’ll write your Last Will and Testament, or Powers of Attorney, or Living Will," Martindale stated. "We’re all procrastinators, perhaps especially when the task involves end-of-life decision-making. We don’t want to think about dying, let alone map the details in writing. If we could just re-frame our thoughts and turn the “dying” problem into part of “living” life, right up to the final breath, maybe procrastination would be replaced by desire for power and control. Until we can all manage that as individuals, however, the National Healthcare Decisions Day 2016 theme says it best: 'It Always Seems Too Early, Until It’s Too Late'. Readers can see National Healthcare Decisions Day for more information."

"It’s the desire we all have for power and control over our life’s evolution that may drive us to act.  Didn’t we work long and hard to build a financial nest egg?  Didn’t it take a lifetime to design our space in life and furnish it with meaningful treasures and memories?  Don’t you want to know the tangible evidence of your life’s work will go to individuals who will cherish it?  It’s totally within your power to control the disbursement of your estate through your Will by gifts and bequests to anyone you want.  Consider the opposite effect for negative motivation:  if you pass away without a Will, state and federal law control your estate: one half can typically go to the state, and the other half can go per stirpes (by the blood) to your relatives . . . including all the ones you don’t like very much. For helpful information, see American Bar Association/Public Resources, AARP, Willing, GYST (Get Your Sh*t Together on What Matters Most) and Everplans: Online End of Life Resources."

"Your Last Will and Testament has no effect until you’ve passed away, so it’s arguably even more important to address three other documents that function to help during your lifetime:   Living Will, Healthcare Power of Attorney, and Financial Power of Attorney.  In tandem, a Living Will and Healthcare Power of Attorney (also known as Healthcare Surrogate or Healthcare Proxy) are often called Advance Directives, which serve to record your medical preferences. The Living Will directs decision-making regarding life-sustaining treatment (what you do and do not want to receive) in a terminal situation, either illness or injury, when you can no longer express your own wishes. The Healthcare Power of Attorney names the person to whom you have given substituted medical decision-making authority -- the capacity to act on your behalf, as you would for yourself if you could -- to see your wishes are executed accordingly if the time arrives and it’s necessary. Great resources include: National Institute on Aging, U.S. National Library of Medicine/MedlinePlus, Aging With Dignity/Five Wishes, Eldercare Matters Alliance and Caring.com."

"Beyond medical concerns, you’ll also need to appoint a Power of Attorney for Finance to assist with money matters, someone you implicitly trust to act as your 'agent' with the authority to make financial decisions as the situation requires. Limits on their power as your agent are controlled entirely by you.  You can change your Powers of Attorney, Will, and Living Will whenever you want, but do it by the rules of proper execution so it’s a legal document and not a rough draft. For more information, see also Nolo.com, CaringInfo and the National Caregivers Library."

Cynthia spent much of her career as a sales and marketing director for senior living communities. She is a seasoned veteran of all things senior-related. In 'Graceful Last Chapters', she shares her twenty years of experience with senior care in a voice filled with compassion, understanding, and an insider's point of view. As the primary caregiver for her parents in their declining years, as a sales and marketing director for senior living communities, and as a lawyer, Ms. Martindale brings readers a valuable resource about caring for aging loved ones. The book is filled with support and guidance for caregivers, clearly defined options for care, and the ways and means for readers to craft their own successful journey through caregiving challenges and heartbreak. Ms. Martindale offers readers fundamental knowledge, hope, a sense of identity and, ultimately, a path toward peace of mind.

Martindale combines her education, business expertise, and personal experiences to bring readers a valuable resource about caring for aging loved ones. The book's twenty-seven chapters are grouped into seven sections: (One) Considering Long-Term Care Options; (Two) Caregiving Challenges; (Three) Creating a Plan; (Four) Aging in Place With Additional Care; (Five) Senior Living Communities; (Six) Touring Senior Communities; and (Seven) After the Bloom Fades. The chapters build gradually to mimic the progression of the journey caregivers take with their senior loved one, whether that individual is their mother, father, aunt, uncle, sibling, spouse, friend, or neighbor.

'Graceful Last Chapters' has achieved a perfect 5 star rating on Amazon. One reviewer stated, "It is rare to encounter such an obviously experienced counselor in the field of Senior Care as Cynthia who demonstrates on every page of this impressive and ultimately authoritarian guide such tenderness, calm and candor." Another said, "This book captures not only the practical information on choices for seniors but it deals with the tougher emotional side of caring for loved ones as they age."

Cynthia Martindale is available for media interviews and can be reached using the information below or by email at cindy@martindalecopywriting.com. 'Graceful Last Chapters: Helping Seniors Who Need More Care' is available at Amazon and Barnes and Noble. More information is available at http://www.bookforcaregivers.com.

About Cynthia Neher Martindale:

Cynthia Neher Martindale holds degrees from Hillsdale College (B.A. in English), Northern Illinois University (M.A. in English), and Valparaiso University School of Law (J.D.). Graceful Last Chapters: Helping Seniors Who Need More Care is the result of her years as both a sales and marketing director for senior living communities and as the primary caregiver for her parents. She  lives in Flossmoor, Illinois, with her husband and son.

Contact:

Cynthia Neher Martindale
cindy@martindalecopywriting.com
http://www.bookforcaregivers.com

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Cynthia Martindale, Author Of 'Graceful Last Chapters: Helping Seniors Who Need More Care' Voices Support For New NY Bill Requiring Oversight For Senior Housing

Martindale is the author of the ultimate guide to caregiving. She helps caregivers chart a clear path through caregiving challenges, options, and eventual heartbreak

Last November, 150 residents of a senior housing facility in White Plains, New York, were told they would have to leave their homes. Their complex was to be re-purposed as luxury rental apartments. Needless to say, that did not sit well with the residents. Or the media. Now, New York legislators have taken action.

Legislators have now introduced a bill that would require landlords of senior citizen rental housing units to get court approval before terminating leases. The bill was introduced by Sen. Andrea Stewart-Cousins, D-Yonkers. The Assembly version is co-sponsored by Assemblyman David Buchwald, D-White Plains, and Assemblywoman Shelley Mayer, D-Yonkers, at the urging of Westchester County Legislator Bernice Spreckman, R-Yonkers.

Cynthia Martindale, author of "Graceful Last Chapters: Helping Seniors Who Need More Care," spent much of her career as a sales and marketing director for senior living communities. She has been following the story from the start. In a recent article on the LOHUD Journal News site, written by Richard Liebson, Martindale was quoted as saying the proposed legislation "represents a huge win for the senior citizens of New York. The new bill offers court oversight for our growing senior population with specific needs for housing, support, and services. Judicial protections, such as the requirement that a senior's lease cannot be terminated except for specified cause, prohibit future Esplanade-like situations from taking place."

Martindale is a seasoned veteran of all things senior-related. In 'Graceful Last Chapters', she shares her twenty years of experience with senior care in a voice filled with compassion, understanding, and an insider's point of view. As the primary caregiver for her parents in their declining years, as a sales and marketing director for senior living communities, and as a lawyer, Ms. Martindale brings readers a valuable resource about caring for aging loved ones. The book is filled with support and guidance for caregivers, clearly defined options for care, and the ways and means for readers to craft their own successful journey through caregiving challenges and heartbreak. Ms. Martindale offers readers fundamental knowledge, hope, a sense of identity and, ultimately, a path toward peace of mind.

Martindale combines her education, business expertise, and personal experiences to bring readers a valuable resource about caring for aging loved ones. The book's twenty-seven chapters are grouped into seven sections: (One) Considering Long-Term Care Options; (Two) Caregiving Challenges; (Three) Creating a Plan; (Four) Aging in Place With Additional Care; (Five) Senior Living Communities; (Six) Touring Senior Communities; and (Seven) After the Bloom Fades. The chapters build gradually to mimic the progression of the journey caregivers take with their senior loved one, whether that individual is their mother, father, aunt, uncle, sibling, spouse, friend, or neighbor.

'Graceful Last Chapters' has achieved a perfect 5 star rating on Amazon. One reviewer stated, "It is rare to encounter such an obviously experienced counselor in the field of Senior Care as Cynthia who demonstrates on every page of this impressive and ultimately authoritarian guide such tenderness, calm and candor." Another said, "This book captures not only the practical information on choices for seniors but it deals with the tougher emotional side of caring for loved ones as they age."

“From the first article exposing the Esplanade’s plan to reposition itself as high-end apartments, it was the hidden, personal cost to its senior residents that captured my attention, Martindale stated. “The choices made by the residents -- to select the Esplanade in the first place, to move there, to call it ‘home’ -- were complex actions requiring enormous amounts of energy that is at once emotionally demanding, physically draining, and finite in supply. Then came the announcement requiring residents find a new home and vacate the Esplanade so renovations could begin; it arrived as an affront to their trust, peace of mind, and quite enjoyment of a lifestyle chosen for the supports and services they needed.”

“It may have come as a surprise to the Esplanade’s owners and landlords that the reinvention of a building could cause the fuss generated by their new plan. However, for those of us passionate about devoting time and energy to helping meet the needs, wants, and fair expectations of seniors, the fuss could not be loud enough. Introduction of New York Senate Bill #6883 is a welcome and necessary response to civic injustices incurred by residents of the Esplanade Senior Living Residence, and it represents a huge win for the senior citizens of New York.”

Cynthia Martindale is available for media interviews and can be reached using the information below or by email at cindy@martindalecopywriting.com. 'Graceful Last Chapters: Helping Seniors Who Need More Care' is available at Amazon and Barnes and Noble. More information is available at http://www.bookforcaregivers.com.

About Cynthia Neher Martindale:

Cynthia Neher Martindale holds degrees from Hillsdale College (B.A. in English), Northern Illinois University (M.A. in English), and Valparaiso University School of Law (J.D.). Graceful Last Chapters: Helping Seniors Who Need More Care is the result of her years as both a sales and marketing director for senior living communities and as the primary caregiver for her parents. She  lives in Flossmoor, Illinois, with her husband and son.

Contact:

Cynthia Neher Martindale
cindy@martindalecopywriting.com
http://www.bookforcaregivers.com

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