Thursday, June 25, 2015

How To Sell Books: The Right Way, The Wrong Way - Article Released By Great Writers Publishing

The Great Writers Publishing article covers book promotion, audience targeting, segmentation, author websites, creating word of mouth and more

A new article entitled 'How To Sell Books - The Right Way, The Wrong Way' has been made available by Great Writers Publishing.

Written to help authors, publishers and other creators understand the basics of digital book marketing, the new article covers a wide range of topics including the importance of getting in front of segmented target audiences, optimization for those segments, Internet publicity, websites that create results and more.

The key to success for authors is to understand how target audiences discover and ultimately make purchasing decisions in the Internet environment. That process today is very different from the past, when bookstores were the primary outlets for books. Today authors and publishers must understand Internet marketing. This requires a specialized approach and that is dramatically different.

"A professional level book marketing plan is an absolute requirement if one hopes to create sales in today's very competitive Internet book marketing environment," stated a company spokesperson. "It is an unfortunate fact that many great books are never seen by the public as a direct result of a lack of Internet marketing skills on the part of the author or publisher. A huge percentage of the book buying audience uses the Internet to find books today. If a book is not visible to that audience, the end result is usually failure. Creating real awareness requires skill, knowledge and common sense."

Great Writers Publishing takes a hybrid approach to publishing. Formed by partners with decades of experience in Internet marketing, publicity and media, the company pulls the best strategies from both traditional publishing and self-publishing models to create a hybrid publishing approach that makes sense in today’s consumer-driven digital environment. Their goal is to get the best product into the hands of targeted book buyers, to maximize profits and to reduce costs. They attempt to cut through all the hype and hearsay to produce marketing models that produce results for authors and publishers.

The article is available at the Great Writers Publishing site. Questions may be directed to More information is available at the company's website at

About Great Writers Publishing:

Great Writers Publishing follows a hybrid publishing model. The company focuses on marketing from start to finish, from publishing through production and promotion. They pull the best strategies and techniques from various publishing models and drop the rest. This approach results in a publishing model that is totally unique; one that is specifically designed to create marketing results in today's Internet book marketing environment.


Great Writers Publishing