How People Buy Books Today - New Book Marketing Training Segment Released By FPFG

The new segment is the eighth in a series of training segments released at no charge for authors, self-published authors and publishers

In a recent training segment entitled ‘Book Marketing: How People Buy Books Today’, Don McCauley states that inbound marketing strategies can prove to be the most powerful methods for creating new and ongoing sales for authors of books. Inbound marketing requires a different approach to create success. but is the key concept in understanding how and why people buy books in today’s book marketing model.

“The key to success,” McCauley stated, “lies in the strategy used to create awareness of a particular work within a targeted group of potential buyers.”

In the training segment he clearly demonstrates that inbound strategies are key to getting in front of that slice of the target market that has already made a purchasing decision.

But the primary reason many authors fail in regards to their book marketing efforts McCauley believes lies in the overall book marketing strategy employed.

“The old school, ‘yell, tell and sell’ push marketing approach,” McCauley stated, “usually takes a very long time, a lot of effort and a good deal of luck to create success. Using that strategy the seller ends up chasing buyers, hoping to find those who might want to buy. The days of the interruptive, intrusive, outbound advertising style message are gone. And they clearly do not work.”

Other segments in the book marketing series include:

Segment 1 - How To Get In Front Of Your Target Buyers
Segment 2 - The Most Powerful Book Marketing Strategy
Segment 3 - 5 Reasons Why Your Book Marketing Plan Is Not Working
Segment 4 - How To Get In Front Of Book Buyers
Segment 5 - Book Marketing For Self Published Authors
Segment 6 - How To Create Word Of Mouth
Segment 7 - Calls To Action For Author Websites

Don McCauley is available for media interviews and can be reached using the information below or by email at don@freepublicitygroup.com. More information is available at the FPFG site at http://www.FreePublicityGroup.com/blog.

About The Free Publicity Focus Group:

The Free Publicity Focus Group is a full service, results focused marketing and publicity agency. Services provided include marketing strategy development, Internet publicity planning and implementation, targeted search engine optimization, strategic social media marketing, content marketing, email marketing and traditional media outreach. FPFG also develops websites, audio and video marketing tools, teleseminars and webinars.

Don McCauley of the Free Publicity Focus Group is a marketing strategist with over 30 years of experience. He helps individuals, small businesses and professionals create low cost publicity and marketing campaigns to increase sales. He is an author and currently writes for regional and national print and electronic publications. He serves as host of The Authors Show radio program. He is an Inbound Marketing Certified Professional and is a member of the Internet Marketing Association. He is the co-founder of Book Marketing, a site for all things related to marketing books.

Contact:

Don McCauley
Free Publicity Focus Group
http://www.freepublicitygroup.com
don@freepublicitygroup.com

Leia Mais…

How To Create Word Of Mouth For Authors - New Book Marketing Training Segment Released By FPFG

The new segment is the sixth in a series of training segments released at no charge for authors, self-published authors and publishers

In a recent training segment entitled ‘Book Marketing: How To Create Word Of Mouth’, Don McCauley states that word of mouth is one of the most powerful methods of creating new and ongoing sales for authors of books. Creating word of mouth is a challenge for many authors, especially in today’s book marketing model.

“The key to success,” McCauley stated, “lies in the strategy used to create word of mouth and in the implementation of methods to maintain the momentum of a word of mouth marketing campaign.”

In the training segment he clearly demonstrates that word of mouth marketing is a dedicated component of a book marketing strategy. It is not social media marketing, testimonials or reviews. A word of mouth marketing strategy must begin with buyers.

“Social media contacts,” McCauley stated, “are generally not yet buyers. Though we can create conversations around a book or topic, it’s not likely we can create much real word of mouth unless all of our social media contacts are buyers of the book. How can someone possibly recommend a book with any credibility at all if they have not read the book? And while testimonials and reviews could be said to be a form of word of mouth, these are much more indirect, as there is really no incentive in place for these readers or reviewers to ‘spread the word’ to their list of contacts.”

But the primary reason many authors fail in regards to their book marketing efforts McCauley believes lies in the overall book marketing strategy employed.

“The old school, ‘yell, tell and sell’ push marketing approach,” McCauley stated, “usually takes a very long time, a lot of effort and a good deal of luck to create success. Using that strategy the seller ends up chasing buyers, hoping to find those who might want to buy. The days of the interruptive, intrusive, outbound advertising style message are gone.”

Other segments in the book marketing series include:

Segment 1 - How To Get In Front Of Your Target Buyers
Segment 2 - The Most Powerful Book Marketing Strategy
Segment 3 - 5 Reasons Why Your Book Marketing Plan Is Not Working
Segment 4 - How To Get In Front Of Book Buyers
Segment 5 - Book Marketing For Self Published Authors


Don McCauley is available for media interviews and can be reached using the information below or by email at don@freepublicitygroup.com. More information is available at the FPFG site at http://www.FreePublicityGroup.com/blog.

About The Free Publicity Focus Group:

The Free Publicity Focus Group is a full service, results focused marketing and publicity agency. Services provided include marketing strategy development, Internet publicity planning and implementation, targeted search engine optimization, strategic social media marketing, content marketing, email marketing and traditional media outreach. FPFG also develops websites, audio and video marketing tools, teleseminars and webinars.

Don McCauley of the Free Publicity Focus Group is a marketing strategist with over 30 years of experience. He helps individuals, small businesses and professionals create low cost publicity and marketing campaigns to increase sales. He is an author and currently writes for regional and national print and electronic publications. He serves as host of The Authors Show radio program. He is an Inbound Marketing Certified Professional and is a member of the Internet Marketing Association. He is the co-founder of Book Marketing, a site for all things related to marketing books.

Contact:

Don McCauley
Free Publicity Focus Group
http://www.freepublicitygroup.com
don@freepublicitygroup.com

Leia Mais…

Marketing And Publicity Agency, Free Publicity Focus Group, Releases Statement Regarding How To Market Books In 2013

Marketing books in the year 2013 will require that authors understand the inbound nature of Internet marketing. Internet based marketing strategies have replaced traditional forms of book marketing, especially in regards to ebooks

On December 20, 2012, the Free Publicity Focus Group, a top ranked marketing and publicity firm, published an article detailing some of the best book marketing strategies for the year 2013. While many authors believe advertising, media pitches, social media and other forms of outbound marketing strategies can drive sales, this is not always the case. Inbound Internet marketing strategies are, and will continue to be the key drivers of sales.

"Many books fail in the marketplace today," Don McCauley stated, "not because they are poorly written or because there is no market. Most fail because they are invisible. Though a book is out there on the web, this does not mean it is being seen by a sufficient number of interested buyers. This is a marketing strategy issue. Chasing buyers or trying to find them is a very inefficient way to attempt to market anything today, including books. It's very expensive, time consuming, frustrating and the return on investment is usually very low. Marketing today is not about chasing a few potential buyers around. It is more important today that buyers are able to find what they seek. It's not necessary to chase potential buyers or seek them out, though this is what comes to mind for most when they hear the word 'marketing'. In the Internet environment, buyers are already there and they are there in huge numbers, actively seeking books to purchase today. The key is not to ‘find’, but is instead to ‘be found’ by those huge numbers of active seekers who have already made a decision to buy a specific type of book. That requires a strategic, much more effective inbound approach."

To be successful in today's environment, authors must learn how to market books effectively on the Internet. That is not likely to change. The key word in this statement is 'effectively'.

"Every book is unique," McCauley continued, "and every audience is one of a kind. Authors must know their potential buyer demographics (male/female, age, location, specific needs, etc) and must communicate with them using their preferred communication styles and preferred communication tools. Authors must understand clearly how and why people buy things today. The approach today is completely different from the traditional marketing approach. Interruptive, intrusive, old-school marketing messages can create a negative first impression."

"Effective marketing involves doing things that produce compound interest; things that actually increase in value over time. Advertising, outbound pitches, social media and the like are holes into which one must constantly throw more money, time and effort to produce any results at all. Though this is perhaps how it used to be done, it is very inefficient. There are many other marketing tools that can increase in value over time with a much smaller initial investment of effort, time or cost."

Don McCauley is available for media interviews and can be reached using the information below or by email at don@freepublicitygroup.com. More information is available at the FPFG site at http://www.FreePublicityGroup.com.

Profile:

The Free Publicity Focus Group is a full service, results focused marketing and publicity agency. Services provided include marketing strategy development, Internet publicity planning and implementation, targeted search engine optimization, strategic social media marketing, content marketing, email marketing and traditional media outreach. FPFG also develops websites, audio and video marketing tools, teleseminars and webinars.

Contact:

Don McCauley
Free Publicity Focus Group
http://www.freepublicitygroup.com
don@freepublicitygroup.com

Leia Mais…