How People Buy Books Today - New Book Marketing Training Segment Released By FPFG

The new segment is the eighth in a series of training segments released at no charge for authors, self-published authors and publishers

In a recent training segment entitled ‘Book Marketing: How People Buy Books Today’, Don McCauley states that inbound marketing strategies can prove to be the most powerful methods for creating new and ongoing sales for authors of books. Inbound marketing requires a different approach to create success. but is the key concept in understanding how and why people buy books in today’s book marketing model.

“The key to success,” McCauley stated, “lies in the strategy used to create awareness of a particular work within a targeted group of potential buyers.”

In the training segment he clearly demonstrates that inbound strategies are key to getting in front of that slice of the target market that has already made a purchasing decision.

But the primary reason many authors fail in regards to their book marketing efforts McCauley believes lies in the overall book marketing strategy employed.

“The old school, ‘yell, tell and sell’ push marketing approach,” McCauley stated, “usually takes a very long time, a lot of effort and a good deal of luck to create success. Using that strategy the seller ends up chasing buyers, hoping to find those who might want to buy. The days of the interruptive, intrusive, outbound advertising style message are gone. And they clearly do not work.”

Other segments in the book marketing series include:

Segment 1 - How To Get In Front Of Your Target Buyers
Segment 2 - The Most Powerful Book Marketing Strategy
Segment 3 - 5 Reasons Why Your Book Marketing Plan Is Not Working
Segment 4 - How To Get In Front Of Book Buyers
Segment 5 - Book Marketing For Self Published Authors
Segment 6 - How To Create Word Of Mouth
Segment 7 - Calls To Action For Author Websites

Don McCauley is available for media interviews and can be reached using the information below or by email at don@freepublicitygroup.com. More information is available at the FPFG site at http://www.FreePublicityGroup.com/blog.

About The Free Publicity Focus Group:

The Free Publicity Focus Group is a full service, results focused marketing and publicity agency. Services provided include marketing strategy development, Internet publicity planning and implementation, targeted search engine optimization, strategic social media marketing, content marketing, email marketing and traditional media outreach. FPFG also develops websites, audio and video marketing tools, teleseminars and webinars.

Don McCauley of the Free Publicity Focus Group is a marketing strategist with over 30 years of experience. He helps individuals, small businesses and professionals create low cost publicity and marketing campaigns to increase sales. He is an author and currently writes for regional and national print and electronic publications. He serves as host of The Authors Show radio program. He is an Inbound Marketing Certified Professional and is a member of the Internet Marketing Association. He is the co-founder of Book Marketing, a site for all things related to marketing books.

Contact:

Don McCauley
Free Publicity Focus Group
http://www.freepublicitygroup.com
don@freepublicitygroup.com

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How To Create Word Of Mouth For Authors - New Book Marketing Training Segment Released By FPFG

The new segment is the sixth in a series of training segments released at no charge for authors, self-published authors and publishers

In a recent training segment entitled ‘Book Marketing: How To Create Word Of Mouth’, Don McCauley states that word of mouth is one of the most powerful methods of creating new and ongoing sales for authors of books. Creating word of mouth is a challenge for many authors, especially in today’s book marketing model.

“The key to success,” McCauley stated, “lies in the strategy used to create word of mouth and in the implementation of methods to maintain the momentum of a word of mouth marketing campaign.”

In the training segment he clearly demonstrates that word of mouth marketing is a dedicated component of a book marketing strategy. It is not social media marketing, testimonials or reviews. A word of mouth marketing strategy must begin with buyers.

“Social media contacts,” McCauley stated, “are generally not yet buyers. Though we can create conversations around a book or topic, it’s not likely we can create much real word of mouth unless all of our social media contacts are buyers of the book. How can someone possibly recommend a book with any credibility at all if they have not read the book? And while testimonials and reviews could be said to be a form of word of mouth, these are much more indirect, as there is really no incentive in place for these readers or reviewers to ‘spread the word’ to their list of contacts.”

But the primary reason many authors fail in regards to their book marketing efforts McCauley believes lies in the overall book marketing strategy employed.

“The old school, ‘yell, tell and sell’ push marketing approach,” McCauley stated, “usually takes a very long time, a lot of effort and a good deal of luck to create success. Using that strategy the seller ends up chasing buyers, hoping to find those who might want to buy. The days of the interruptive, intrusive, outbound advertising style message are gone.”

Other segments in the book marketing series include:

Segment 1 - How To Get In Front Of Your Target Buyers
Segment 2 - The Most Powerful Book Marketing Strategy
Segment 3 - 5 Reasons Why Your Book Marketing Plan Is Not Working
Segment 4 - How To Get In Front Of Book Buyers
Segment 5 - Book Marketing For Self Published Authors


Don McCauley is available for media interviews and can be reached using the information below or by email at don@freepublicitygroup.com. More information is available at the FPFG site at http://www.FreePublicityGroup.com/blog.

About The Free Publicity Focus Group:

The Free Publicity Focus Group is a full service, results focused marketing and publicity agency. Services provided include marketing strategy development, Internet publicity planning and implementation, targeted search engine optimization, strategic social media marketing, content marketing, email marketing and traditional media outreach. FPFG also develops websites, audio and video marketing tools, teleseminars and webinars.

Don McCauley of the Free Publicity Focus Group is a marketing strategist with over 30 years of experience. He helps individuals, small businesses and professionals create low cost publicity and marketing campaigns to increase sales. He is an author and currently writes for regional and national print and electronic publications. He serves as host of The Authors Show radio program. He is an Inbound Marketing Certified Professional and is a member of the Internet Marketing Association. He is the co-founder of Book Marketing, a site for all things related to marketing books.

Contact:

Don McCauley
Free Publicity Focus Group
http://www.freepublicitygroup.com
don@freepublicitygroup.com

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Dr. Barbara Becker Holstein Interviews Marketing Strategist Don McCauley For 'Authors And Technology' Site

'Authors and Technology', headed up by Dr. Barbara Becker Holstein, serves to bring authors together with technology and to provide training and tools for those who can benefit from using technology both now and in the future. The new interview, centering on marketing strategies for authors, is now featured on the Authors And Technology site

Dr. Barbara Becker Holstein, founder of ‘Authors And Technology’, recently interviewed marketing strategist Don McCauley, facilitator of the Free Publicity Focus Group. The interview centered around how authors can more effectively get in front of their target audiences.

Dr. Holstein believes that using technology such as Skype, teleseminars, chat or webinars to bring authors into libraries, schools, and book clubs, even if thousands of miles away, opens the world up in amazing ways. However, many people do not understand how to use technology to accomplish this and so, for many, that opportunity can be lost. Dr. Holstein created 'Authors And Technology' to help authors gain the knowledge and skills to take advantage of these opportunities.

For a child in a classroom, a simple Skype session with an author, whether he or she be an astronaut, a fiction writer, a scientist, a poet or a mystery writer, can inspire them to develop interests, hobbies, even possible careers they may never have felt were within their reach. As authors visit libraries virtually, they can bring information and discussions to people of all ages and stages of life. Little ones can sit in awe as an author reads her picture book aloud, while seniors can listen to an expert author on the details of preparing for retirement.

"Technology helps us overcome many obstacles," stated Dr. Holstein, "and allows people to come together in ways never before possible. It's easy when one learns how to use the available technology.”

'Authors And Technology' provides specific discussion groups on nearly every subject. These groups include, but are not limited to, speaking in public, social media, video, blogging, Skype, podcasts, teleseminars, virtual worlds, newsletters and much more.

'Authors And Technology' also gives authors and publishers the opportunity to upload photos, bios, book covers, video and book videos. The site also offers discussion forums, segmented special interest groups and allows for event listings. Each author can develop a personalized page. In addition the site allows for integration with Facebook and Twitter.

More information, including the recent interview with Don McCauley, is available by visiting the 'Authors And Technology' site at www.AuthorsAndTechnology.com. Questions about 'Authors And Technology' should be directed to Dr. Holstein at drbarbara@enchantedself.com. Dr. Holstein is available for media interviews and can be reached using the information below.

Profile:

Dr. Barbara Becker Holstein, internationally known Positive Psychologist, is the creator of The Enchanted Self ®, a positive psychology method for increasing happiness.  Dr. Holstein has been a school psychologist for over 25 years.  Dr. Barbara speaks regularly on radio programs around the country, and appears on television in New York and New Jersey. Her inspiring audio shows and podcasts can be found on the web, along with hundreds of her articles and stories. She has been a contributor to Heart and Soul, Cosmopolitan Magazine, Redbook, Real Simple, The Wall Street Journal, Time on line, and Family Circle Magazine.

Her pathfinder book ‘The Enchanted Self, A Positive Therapy’ was published in 1997 by Harwood Academic Publishers and is now in its second printing through Brunner-Routledge. Her second book ‘Recipes for Enchantment, The Secret Ingredient is YOU!’ has received rave reviews as a wonderful inspirational story book. ‘DELIGHT’, Dr. Holstein’s third book is available in two versions, paperback and a CD-rom that includes music, art, and Dr. Holstein’s voice.

Her book, ‘The Truth, (I’m a girl, I’m Smart and I Know Everything)’ is a first in positive psychology. It is a fiction book for girls, tweens and teens. Her second book in The Truth Series is 'Secrets: You Tell Me Yours and I’ll Tell You Mine…Maybe!’ 

Don McCauley serves as facilitator of the Free Publicity Focus Group. He is a contributor to regional and national print and electronic publications. He serves as host of The Authors Show radio program. He is an Inbound Marketing Certified Professional and is a member of the Internet Marketing Association. He is the co-founder of Book Marketing, an educational site dedicated to all things related to marketing books.

Contact:

Dr. Barbara Becker Holstein
www.AuthorsAndTechnology.com
drbarbara@enchantedself.com
732-571-1200

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Internet Marketing Firm, Free Publicity Focus Group, Produces New Video 'The Best Marketing Strategy Ever'

Top ranked marketing and publicity firm proposes that creating success in today's marketing environment requires a targeted strategic marketing approach based on inbound marketing best practices and content distribution

The Free Publicity Focus Group, a top ranked Internet marketing and publicity firm, recently released a video entitled 'The Best Marketing Strategy Ever?' The video demonstrates how to create Internet marketing success. The video cautions against using outbound marketing strategies in an inbound Internet marketing environment.

"Many Internet marketing approaches," stated Don McCauley, facilitator of FPFG, "fall into one of three categories - advertising, social media approaches or inbound search engine marketing. Of the three, inbound search engine marketing likely holds the most value for small businesses or those marketing individual products. Content marketing has become the dominant strategic approach used today. Searchers in the buying cycle demand pertinent information in the decision-making phase. Search engine marketing presents the best opportunity to present that information in powerful ways. Most people do not look to advertising or social media to provide the information needed to make a purchasing decision"

The Free Publicity Focus Group offers marketing consulting services to authors and publishers, small business and service business clients. The company specializes in marketing strategy development. The range of specific services includes search engine marketing, search engine optimization, Internet marketing and publicity and a host of other services that assist companies and individuals in the implementation of marketing strategies that produce results.

"Content driven, search engine marketing approaches are not new of course," McCauley continued, "but the takeaway point here is that this marketing approach will not fade away or end up as yet another fad. Content marketing is a complete transformation of the marketing model. It's here to stay. Those who hope to achieve a high level of success will need to implement this type of strategy or risk failure."

The company offers no charge ebooks, reports and video training at the Free Publicity Focus Group website. These can be downloaded and put to use immediately by those hoping to create success by utilizing proven, common sense marketing methods, tools and strategies.

Don McCauley is available for media interview and can be reached using the information below. More information is available at the website. More information is available at no charge at the group's website. 'The Best Marketing Strategy Ever?' video can be viewed at the company blog at http://www.FreePublicityGroup.com/blog.

Profile:

Don McCauley is a marketing strategist with over 30 years of experience. He helps individuals, small businesses, authors and service professionals create low cost and no cost publicity and marketing campaigns to increase sales. The primary goal is to demonstrate how anyone can develop an effective marketing and publicity campaign for little or no money. This is accomplished by utilizing cutting edge strategic marketing and publicity resources. He serves as facilitator of the Free Publicity Focus Group. He is the co-founder of 'Book Marketing - The Authors Marketing Powerhouse', and serves as host for several of 'The Authors Show' radio programs.

Contact:

Don McCauley
Free Publicity Focus Group
http://www.freepublicitygroup.com

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Internet Marketing Firm, Free Publicity Focus Group, Releases Statement On How To Market A Business In 2013

Top ranked marketing and publicity firm proposes that successful Internet marketing must be based on an inbound marketing approach

The Free Publicity Focus Group, a top ranked Internet marketing and publicity firm, recently published several articles and blog posts related to implementing successful Internet marketing approaches in the year 2013. One idea central to these informational pieces is the necessity to avoid using outbound marketing strategies in an inbound marketing environment.

"There are many approaches to Internet marketing," stated Don McCauley, facilitator of FPFG, "but nearly all fall into one of three categories - marketing through advertising, social media marketing or inbound search engine marketing. Of the three, inbound search engine marketing likely holds the most value for small businesses or those marketing individual products. This is because content marketing has become the dominant strategic approach. Buyers naturally desire and demand information while in the decision-making phase of the buying cycle. Search engine marketing presents the best opportunity to present that content in powerful ways to buyers. This 'content approach' allows the provider to build much more credibility than advertising or social media marketing approaches."

The Free Publicity Focus Group offers marketing consulting services to authors and publishers, small business and service business clients. The company specializes in marketing strategy development. The range of specific services includes search engine marketing, search engine optimization, Internet marketing and publicity and a host of other services that assist companies and individuals in the implementation of marketing strategies that produce results.

"Every target market profile is very specific in regards to age, gender, geographic region, wants, needs and preferred approach. Developing an effective inbound marketing strategy in the Internet marketing environment is every bit as difficult as building a marketing strategy for a traditional business in the physical world. Our goal is to assist clients in navigating the minefield of options out there and to develop and implement marketing strategies that produce sales."

The company offers no charge ebooks, reports and video training at the Free Publicity Focus Group website. These can be downloaded and put to use immediately by those hoping to create success by utilizing proven, common sense marketing methods, tools and strategies.

Don McCauley is available for media interview and can be reached using the information below. More information is available at the website. More information is available at no charge at the group's website at http://www.freepublicitygroup.com.

Profile:

Don McCauley is a marketing strategist with over 30 years of experience. He helps individuals, small businesses, authors and service professionals create low cost and no cost publicity and marketing campaigns to increase sales. The primary goal is to demonstrate how anyone can develop an effective marketing and publicity campaign for little or no money. This is accomplished by utilizing cutting edge strategic marketing and publicity resources. He serves as facilitator of the Free Publicity Focus Group. He is the co-founder of 'Book Marketing - The Authors Marketing Powerhouse', and serves as host for several of 'The Authors Show' radio programs.

Contact:

Don McCauley
Free Publicity Focus Group
www.freepublicitygroup.com
don@freepublicitygroup.com

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Marketing And Publicity Agency, Free Publicity Focus Group, Releases Statement Regarding How To Market Books In 2013

Marketing books in the year 2013 will require that authors understand the inbound nature of Internet marketing. Internet based marketing strategies have replaced traditional forms of book marketing, especially in regards to ebooks

On December 20, 2012, the Free Publicity Focus Group, a top ranked marketing and publicity firm, published an article detailing some of the best book marketing strategies for the year 2013. While many authors believe advertising, media pitches, social media and other forms of outbound marketing strategies can drive sales, this is not always the case. Inbound Internet marketing strategies are, and will continue to be the key drivers of sales.

"Many books fail in the marketplace today," Don McCauley stated, "not because they are poorly written or because there is no market. Most fail because they are invisible. Though a book is out there on the web, this does not mean it is being seen by a sufficient number of interested buyers. This is a marketing strategy issue. Chasing buyers or trying to find them is a very inefficient way to attempt to market anything today, including books. It's very expensive, time consuming, frustrating and the return on investment is usually very low. Marketing today is not about chasing a few potential buyers around. It is more important today that buyers are able to find what they seek. It's not necessary to chase potential buyers or seek them out, though this is what comes to mind for most when they hear the word 'marketing'. In the Internet environment, buyers are already there and they are there in huge numbers, actively seeking books to purchase today. The key is not to ‘find’, but is instead to ‘be found’ by those huge numbers of active seekers who have already made a decision to buy a specific type of book. That requires a strategic, much more effective inbound approach."

To be successful in today's environment, authors must learn how to market books effectively on the Internet. That is not likely to change. The key word in this statement is 'effectively'.

"Every book is unique," McCauley continued, "and every audience is one of a kind. Authors must know their potential buyer demographics (male/female, age, location, specific needs, etc) and must communicate with them using their preferred communication styles and preferred communication tools. Authors must understand clearly how and why people buy things today. The approach today is completely different from the traditional marketing approach. Interruptive, intrusive, old-school marketing messages can create a negative first impression."

"Effective marketing involves doing things that produce compound interest; things that actually increase in value over time. Advertising, outbound pitches, social media and the like are holes into which one must constantly throw more money, time and effort to produce any results at all. Though this is perhaps how it used to be done, it is very inefficient. There are many other marketing tools that can increase in value over time with a much smaller initial investment of effort, time or cost."

Don McCauley is available for media interviews and can be reached using the information below or by email at don@freepublicitygroup.com. More information is available at the FPFG site at http://www.FreePublicityGroup.com.

Profile:

The Free Publicity Focus Group is a full service, results focused marketing and publicity agency. Services provided include marketing strategy development, Internet publicity planning and implementation, targeted search engine optimization, strategic social media marketing, content marketing, email marketing and traditional media outreach. FPFG also develops websites, audio and video marketing tools, teleseminars and webinars.

Contact:

Don McCauley
Free Publicity Focus Group
http://www.freepublicitygroup.com
don@freepublicitygroup.com

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How To Market An Ebook - New Report Released By Wilmington NC Marketing Firm FPFG

Top ranked marketing and publicity firm offers no charge report focusing on Internet marketing strategies for ebook marketing

The Free Publicity Focus Group, a top ranked Internet marketing and publicity firm based in Wilmington NC, has released 'How To Market An Ebook'. The report focuses on how book marketing strategies have been impacted by recent changes in the publishing industry and offers vital information for those hoping to successfully market an ebook in the Internet marketing environment.

"The marketing model used for books," stated McCauley, "has changed, and this is especially true for ebooks and related products.  New book marketing models (and most traditional models) must now be primarily Internet based. There is nothing new in that of course. Today authors and writers generally do not have the marketing machinery of the big publishing houses behind them. They will necessarily have to learn the basics of effective Internet marketing, versus using outdated marketing methods and ineffective models."

The Free Publicity Focus Group offers marketing consulting services to authors and publishers, small business and service business clients. The company specializes in marketing strategy development. The range of specific services includes search engine marketing, search engine optimization, Internet marketing and publicity and a host of other services that assist companies and individuals in the implementation of marketing strategies that produce results.

"Every target market for any particular ebook is specific in regards to age, gender, geographic region, wants, needs and preferred approach. Developing an effective ebook marketing strategy in the Internet marketing environment is every bit as difficult as building a marketing strategy for a brick and mortar business. Our goal is to assist clients in navigating the minefield of options out there and to develop and implement marketing strategies that produce sales."

The company offers no charge ebooks, reports and video training at the Free Publicity Focus Group website. These can be downloaded and put to use immediately by those hoping to create success by utilizing proven, common sense marketing methods, tools and strategies. McCauley offers one final piece of advice that is especially important to those who hope to create success in today's inbound marketing environment.

"Don't use a tool or method," McCauley continued, "because of hearsay or because someone else said it should be used. Failure often results from concentrating on a marketing tool, rather than concentrating first on the blueprint - the strategy. The underlying strategy is the key component, as it is this plan that will determine WHICH methods the individual should use, HOW they should be used, IF, WHEN and WHERE they should be used."

Don McCauley is available for media interview and can be reached using the information below. More information is available at the website. The new report is available at no charge at the group's website at http://www.freepublicitygroup.com/how-to-market-an-ebook.html.

Profile:

Don McCauley is a marketing strategist with over 30 years of experience. He helps individuals, small businesses, authors and professionals create low cost and no cost publicity and marketing campaigns to increase sales. The primary goal is to demonstrate how anyone can develop an effective marketing and publicity campaign for little or no money. This is accomplished by utilizing cutting edge strategic marketing and publicity resources. He serves as facilitator of the Free Publicity Focus Group. He is the co-founder of 'Book Marketing - The Authors Marketing Powerhouse', and serves as host for several of 'The Authors Show' radio programs.

Contact:

Don McCauley
Free Publicity Focus Group
http://www.freepublicitygroup.com
don@freepublicitygroup.com

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FPFG Marketing Strategist Releases New Video - 'Top Ten Reasons Your Book Marketing Strategy Is Not Working'

Top ranked marketing and publicity firm offers no charge audio and video focused on book marketing strategies

The Free Publicity Focus Group, a top ranked Internet marketing and publicity firm, has released 'Top Ten Reasons Your Book Marketing Strategy Is Not Working'. Both audio and video versions have been released to demonstrate how book marketing strategies have been impacted by recent changes in the publishing industry.

"The marketing model used for books," stated McCauley, "has changed dramatically and will continue to morph into new models that will be primarily Internet based. There is nothing new in that of course. However far fewer authors will have the marketing machinery of the big publishing houses behind them. They will necessarily have to learn the basics of effective Internet marketing, versus using outdated marketing methods such as book signings. Though the model has changed, the core components of successful marketing will not change."

The Free Publicity Focus Group offers marketing consulting services to authors and publishers, small business and service business clients. The company specializes in marketing strategy development. The range of specific services includes search engine marketing, search engine optimization, Internet marketing and publicity and a host of other services that assist companies and individuals in the implementation of marketing strategies that produce results.

"Today, there is quite a bit of hype out there, and lot of hearsay advice that, while not misleading, is not based on proven facts. Following a popular trend seldom produces real results. Every target market is specific in regards to age, gender, geographic region, wants, needs and preferred approach. Developing an effective marketing strategy in the Internet marketing environment is every bit as difficult as building a marketing strategy for a brick and mortar business. Our goal is to assist clients in navigating the minefield of ineffective options out there and to develop and implement marketing strategies that produce sales."

The company offers no charge ebooks, reports and video training at the Free Publicity Focus Group website. These can be downloaded and put to use immediately by those hoping to create success by utilizing proven, common sense marketing methods, tools and strategies. McCauley offers one final piece of advice that is especially important to those who hope to create success in today's inbound marketing environment.

"Don't use a tool or method," McCauley continued, "because of hearsay or because someone else said it should be used. Failure often results from concentrating on a marketing tool, rather than concentrating first on the blueprint - the strategy. The underlying strategy is the key component, as it is this plan that will determine WHICH methods the individual should use, HOW they should be used, IF, WHEN and WHERE they should be used."

Don McCauley is available for media interview and can be reached using the information below. More information is available at the website. Both the video and audio versions of 'Top Ten Reasons You Book Marketing Strategy Is Not Working' are available at the website and on YouTube and Metacafe. The audio version is available at no charge from the FPFG website and from iTunes.

Profile:

Don McCauley is a marketing strategist with over 30 years of experience. He helps individuals, small businesses, authors and professionals create low cost and no cost publicity and marketing campaigns to increase sales. The primary goal is to demonstrate how anyone can develop an effective marketing and publicity campaign for little or no money. This is accomplished by utilizing cutting edge strategic marketing and publicity resources. He serves as facilitator of the Free Publicity Focus Group. He is the co-founder of 'Book Marketing - The Authors Marketing Powerhouse', and serves as host for several of 'The Authors Show' radio programs.

Contact:

Don McCauley
Free Publicity Focus Group
http://www.freepublicitygroup.com
don@freepublicitygroup.com

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