Thursday, July 30, 2009

Study Shows That A Small Business Without A Website Is Virtually Invisible

A recent study shows that consumers turn to search engines for local business information in ever increasing numbers; however only 44% of small businesses have a website. The cost of developing a website can prohibitive. Now one company has solved the problem for hundreds of small businesses.

More and more the consumer looks to the Internet to provide information on the products and services they want and need. However, as a recent study has shown, while 66% of consumers search the Internet for local small business information, only 44% of small businesses have a web site. The end result is that the small local business without a website is virtually invisible to these local consumers.

“According to the Nielsen Online Custom Survey from WebVisible, Inc.,” stated Dale Stefancic, co-owner of Entrepreneurs On Call, “92% of consumers have first researched a product on the Internet, and then have purchased that product locally at least once. The end result is that the business that has a website is much more likely to end up with that consumer in their local store. The Internet no longer serves the global marketplace exclusively but now impacts directly the sales of the smalllocal business. Without a website to direct and inform the local customer, a small local business will soon no longer stand any chance of real local success.”

This creates a real quandary for the small local business, as the design of even the most basic of websites can run into thousands of dollars. In today’s economy, a website is not economically feasible for some. Small businesses have a tendency to spend money on more traditional forms of advertising such as newspaper, Yellow Page ads and television. However, the same study shows that 50% of consumers turn to the Internet first, followed by only 24% for Yellow Pages, 4% for local newspapers and 1% for television.

“This does not make sense,” stated Mr. Stefancic, “in that the small business owner is spending their advertising dollars in the wrong place. This is the reason we developed More Local Business Online. Now, any small business can develop a website and draw that local traffic, often for less than the cost of a single newspaper advertisement.”

More Local Business Online provides a 130 page manual and 5 volumes of simple to follow, point and click tutorials, These manuals and tutorials provide all the information necessary for any small business to develop and maintain their own website.

Simple point-and-click, copy-and-paste instructions allow the local business to begin to attract local traffic to their business through the development of a local web presence. Hundreds of templates and graphics are included with the program.

“We consider using video tutorials” stated Mike Claggett, co-owner of Entrepreneurs On Call, “but found that many consumers became easily frustrated using this technology. Our system allows for printing the information directly. The manuals and tutorials walk the owner or employee through the process step-by-step from start to finish. When the task is completed, the item is simply checked off and the next step is taken.”

Ongoing support is provided by Entrepreneurs On Call through phone, webinars, training calls and an online forum. The company offers a money back guarantee on all their products.

More information is available at the group’s website or by contacting them using the information below.

The team strives to assist aspiring entrepreneurs in attaining their business goals and desires by acting as a conduit for them to connect with successful business professionals, mentors and coaches through direct interaction via live, national, members only Q & A WebCasts.

EOC’s primary mission is to provide information, cutting edge training, tools and resources online for little or no cost to all aspiring entrepreneurs; EOC’s team continues to provide extraordinary personal service and maintains the highest levels of member satisfaction. The company places the highest value on being considered as one of the highest quality, member-centered businesses in the home based Internet business arena by continually empowering aspiring entrepreneurs who are determined, enthusiastic, focused, honest and hard-working.

Dale Stefancic of Cleveland Ohio is the co-founder of Entrepreneurs On Call. Born in Cleveland, He attended Kent State University for business. After three years Dale transferred to Ohio State and received a degree in Landscape Contracting and Design. He is the host of a talk radio show, ‘The Home Based Business Show’. His show has featured such notable figures as Chet Holmes, John Milton Fogg, Dan Kennedy and Loral Langemeier.

Mike Claggett, co-founder of Entrepreneurs On Call has lived in San Diego for the last 15 years. He traveled extensively in the U.S. as middle management with 2 fortune 500 companies during his 30's and has traveled in both Europe and Japan. A 14 year veteran as a full time home based Internet business owner, he brings considerable entrepreneurial knowledge, skill and technical expertise to Entrepreneurs On Call.


Dale Stefancic
7457 Faye Lane
Mentor, OH 44060